Communications Director

Communications Director

The Director of Communications leads Plan C's communications strategy, creative direction, and integrated campaigns to expand public awareness and understanding of abortion pills by mail and safe home abortion. This position translates organizational priorities into compelling, coordinated communications that reach new and diverse audiences, strengthen Plan C's visibility, and advance its mission of transforming abortion access in the United States. Serving as both a strategic and hands-on creative leader, the Director oversees Plan C's communications efforts across campaigns, social media, design, video, paid media, public relations, and emerging channels. The position leads communications personnel and external partners, strengthens collaboration across departments, and establishes systems for coordinated planning, production, distribution, and evaluation of communications initiatives.

Responsibilities of this position include, but may not be limited to:

Communications Strategy & Campaign Leadership

• Develop and lead Plan C's overarching communications strategy, aligning organizational goals with priority audiences, messaging, communications channels, and measurable outcomes.
• Lead integrated communications campaigns from concept through execution and evaluation, providing strategic direction, marketing ingenuity and new ideas, creative oversight, and coordination of internal and external contributors.
• Identify innovative opportunities for campaigns, storytelling, cultural engagement, and strategic collaborations that expand awareness of abortion pills beyond Plan C's existing audiences.

Integrated Communications & Team Leadership

• Supervise and coordinate communications staff, contractors, agencies, and creative partners, establishing clear priorities, expectations, workflows, and accountability for results.
• Lead collaborative communications planning across Plan C's community, partnerships, access, research, digital, and development functions to ensure that organizational initiatives are effectively represented and amplified.
• Establish integrated editorial calendars, production processes, and content distribution strategies that coordinate communications across social media, newsletters, partnerships, events, advertising, press, and other channels.
• Provide creative direction and oversight of communications production, ensuring projects are completed effectively, within established timelines, and in alignment with organizational priorities.

Messaging & Editorial Leadership

• Develop and maintain Plan C's core messaging, brand voice, editorial standards, and communications frameworks to support consistent, accurate, accessible, and culturally relevant communications.
• Collaborate with organizational subject-matter experts to translate complex research, public health information, and abortion access developments into clear and engaging content for varied audiences.
• Identify emerging communications opportunities and reputational risks, advising organizational leadership on appropriate messaging and response strategies.
• Stay informed on changes in a rapidly-shifting legal, political, cultural, media and tech landscape.

Audience Strategy, Analytics & Performance

• Establish audience objectives and performance measures for major communications initiatives, including reach, engagement, audience growth, website traffic, and other indicators aligned with organizational goals.
• Oversee the collection and analysis of communications performance data, using findings to evaluate campaign effectiveness and guide content, channel, and resource decisions.
• Promote experimentation and continuous improvement in communications approaches to expand Plan C's reach and effectiveness.

Press & Public Relations

• Lead Plan C's press and earned media strategy, serving as the primary organizational liaison with public relations agencies and coordinating proactive media engagement.
• Oversee the development of media messaging, pitches, press materials, spokesperson preparation, and organizational responses to emerging developments.
• Cultivate relationships with journalists, creators, and influential storytellers to strengthen Plan C's visibility and position organizational staff and partners as trusted sources.

Video & Emerging Media Strategy

• Lead the development and implementation of Plan C's YouTube and video strategy, including educational programming, creator collaborations, campaigns and other potential opportunities to reach new audiences.
• Oversee video production resources and partnerships, including coordination of content developed across departments and by external creators.
• Develop strategies to distribute and repurpose video and other creative content across social media, newsletters, partner networks, websites, and additional communications channels.

While no one person will embody all the qualifications listed below, the ideal incumbent will possess many of the following:

• Approximately 6 to 8 (or more) years of progressively responsible experience in communications, campaigns, creative production, digital media, marketing, or related fields, including meaningful experience managing people and complex projects. Equivalent combinations of relevant professional and lived experience will be considered.
• Demonstrated ability to develop and execute creative, audience-focused communications campaigns from initial concept through production, distribution, and evaluation.
• Experience supervising and supporting staff, contractors, and creative professionals, including establishing priorities, providing constructive feedback, and fostering collaborative and accountable teams.
• Strong creative direction, storytelling, editorial judgment, and production management skills, with the ability to translate complex information into accessible, compelling communications.
• Experience coordinating communications across multiple channels and disciplines, including social media, design, video, public relations, advertising, and partnerships.
• Ability to develop audience strategies, interpret communications analytics, and use performance data to guide decisions and resource allocation.
• Strong organizational and project management skills, including the ability to manage competing priorities and coordinate multiple contributors and deadlines.
• Demonstrated commitment to reproductive autonomy, social justice, and equitable access to information, with an understanding of how systemic barriers influence access to reproductive healthcare.
• Ability to navigate rapidly changing political, legal, cultural, and technological environments with sound judgment, creativity, and adaptability.
• Strong interpersonal and collaborative skills, including the ability to build relationships across departments and with external partners.
• Experience in reproductive health, public health, advocacy, or social-impact communications preferred.
• Experience with YouTube and video strategy, creator partnerships, paid digital campaigns, earned media, or audience development is particularly valuable.

This is a full-time 40 hours per week position. The standard work schedule and expected weekly hours will be confirmed in accordance with Plan C's employment practices. Occasional evening or weekend work may be required to support campaigns, media opportunities, events, or time-sensitive organizational communications.

Expected salary range, commensurate of experience: expected $125,000-135,000/year + benefits.

Occasional domestic travel may be required for organizational meetings, conferences, campaign activities, or other communications-related events. Specific travel expectations will be confirmed.

Plan C values a broad range of experiences, perspectives, and backgrounds that strengthen our organization and our work. We are committed to fostering a workplace where equity, inclusion, and belonging are integral to how we collaborate, contribute, and succeed together. Our employment practices are grounded in merit, qualifications, performance, and alignment with our mission.

Plan C is an Equal Opportunity Employer. We do not discriminate in employment decisions, including hiring, promotion, compensation, training, or termination, on the basis of race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, veteran status, genetic information, or any other status protected by applicable law.