Social Media & Partnerships Specialist

Social Media Specialist

The University of Miami is a place where big ideas, people, and stories come together. From healthcare and research to athletics, academics, and culture, there is always something new happening, and this role gives you a front-row seat to it. You'll work across the University to help turn those ideas into compelling content, creative work, partnerships, and experiences.

For someone early in their career, it's an uncommon opportunity to create, think, research, and execute while working alongside senior creative leadership. You'll get hands-on experience in social and content while also gaining exposure to the bigger creative ideas, people, partnerships, and projects shaping the University.

Key Responsibilities

• Partner with the Social Media Manager on editorial calendar development and ideation, bringing creative ideas and content expertise to concepts, formats, and visual approaches for UHealth.
• Identify stories and coordinate with physicians, researchers, patients, faculty, students, and other subject matter experts across UHealth and the Miller School to develop and produce content.
• Lead the coordination and production of social shoots, including scheduling, logistics, shot lists, interviews, and on-site production.
• Capture and edit mobile-first video and photography for social platforms, and support larger-scale, professionally produced video shoots alongside the Social Media Manager.
• Stay attuned to trends in social media, health, culture, and digital storytelling, and bring relevant ideas and opportunities to the team.
• Support data pulls, metric tracking, and reporting to inform content performance and planning.

• Work closely with the AVP, Creative Studio on enterprise content initiatives, strategic partnerships, and special projects across the University.
• Bring fresh thinking and creative ideas to the table, helping brainstorm concepts, storytelling opportunities, partnerships, and new ways to engage audiences.
• Lead research to explore creators, influencers, trends, talent, partners, audiences, and other areas of interest, turning findings into useful insights and recommendations.
• Coordinate with internal teams, agencies, partners, talent, and other stakeholders to help advance priorities and execute projects on behalf of the AVP.
• Prepare project plans, presentations, status updates, meeting materials, and other working documents.

Core Competencies

• Brings fresh ideas and is excited to explore new ways to tell stories.
• Naturally interested in people, culture, trends, creators, and sports
• Willing to figure things out, ask questions, and take initiative.
• Keeps track of details, deadlines, and moving pieces.
• Works well with different personalities, teams, and levels of leadership.
• Comfortable learning, shifting priorities, and jumping into new projects.

Technical Skills

• Content creation: Comfortable filming and editing mobile-first video and photography for social; familiar with tools such as Edits and CapCut.
• Social platforms & trends: Familiarity with major social platforms, formats, trends, and emerging content styles.
• Research: Able to use social platforms, search, and digital tools to research creators, influencers, trends, culture, brands, partnerships, and ideas.
• Project coordination: Comfortable managing timelines, meeting follow-ups, schedules, and other project details.
• Analytics: Familiarity with social metrics, basic data pulls, and performance reporting.
• AI & emerging tools: Comfortable using AI and emerging tools for research, brainstorming, content development, and workflow, and curious about new applications.

Qualifications

• 23+ years of experience in social media, content, creative strategy, marketing, or a related field.
• Comfortable serving as a hands-on content creator; creating, filming, and editing content comes naturally to you.
• Brings creative instincts and an ability to develop ideas, concepts, and new approaches to storytelling.
• A thoughtful communicator and writer who can turn ideas and information into clear, compelling stories and presentations.
• Highly organized with the ability to coordinate projects, manage multiple priorities, and keep things moving.
• Comfortable working with senior leaders and across teams in a complex organization.
• Curious, proactive, resourceful, and eager to learn, contribute, and take on new challenges.
• Ability to work on-site as needed for shoots, events, meetings, and other in-person opportunities, including occasional non-traditional hours.

The University of Miami offers competitive salaries and a comprehensive benefits package including medical, dental, tuition remission and more.