Digital Marketing Specialist-Analytics

Finance Authority of Maine

Job Description

Description:

The Finance Authority of Maine (FAME) seeks a data-driven Digital Marketing Specialist–Analytics to support digital advertising, marketing analytics, website performance, and campaign optimization.

Key Responsibilities

Plan, monitor, and optimize digital advertising campaigns across search, display, video, social media, and related channels.
Analyze campaign, website, email, CRM, and social media performance data to identify trends and recommend improvements.
Develop dashboards, reports, and performance tracking tools for leadership and stakeholders.
Support website performance, SEO, accessibility, customer experience, and conversion optimization.
Coordinate digital marketing projects, vendor support, platform updates, and marketing technology initiatives.

Requirements:

Bachelor’s degree in communications, marketing, business, or related field, or an equivalent combination of education and experience.
Three to five years of experience in digital marketing, paid media, performance marketing, or related work.
Experience with tools such as Google Ads, Meta, Google Analytics, CRM systems, Salesforce Marketing Cloud, WordPress, and related platforms.
Strong analytical, organizational, communication, and project management skills.
Experience with SEO, A/B testing, conversion optimization, data visualization, and digital campaign reporting preferred.

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Vacancy posted 2 days ago

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