Audience Engagement Lead

Role Description

The Audience Engagement and Marketing Lead for Cisco Live Americas acts as the strategic architect for the event marketing ecosystem. This position holds primary ownership for demand generation, audience acquisition, and engagement for Cisco’s flagship Americas event. This is a highly visible, business-critical role where you will design marketing strategies that drive revenue for Cisco Live and deliver measurable business impact for Cisco. You will navigate a matrixed organization to ensure that every touchpoint—from digital presence to field execution—is optimized to accelerate growth.

What You'll Do

• Strategic Planning: Develop the annual marketing plan, translating high-level objectives into tactical, integrated customer journeys.
• AI Innovation: Define the vision for AI integration in our audience engagement efforts, overseeing predictive models and automation workflows that align with business goals and data privacy.
• Performance Optimization: Establish benchmarks for event value and translate predictive analytics into actionable engagement strategies for continuous improvement.
• Global Collaboration: Partner with international leads to ensure consistent global strategies and oversee the design, structure, and content of the Cisco Live website.
• Team Leadership: Manage a high-performing, cross-functional team, fostering a culture of creativity and risk-taking to deliver exceptional attendee experiences and double-digit growth.

Qualifications

• 10+ years of experience in marketing to include experience leading teams within an enterprise organization.
• Proven success as a self-starter who can quickly assess complex situations, make strategic recommendations, and drive them to execution.
• Ability to manage multiple campaign channels, conflicting priorities, and constantly evolving variables to ensure successful delivery against goals.

Preferred Qualifications

• 3+ years in designing and executing complex, large-scale events.
• Proven experience in overseeing the integration of emerging technologies (specifically AI/ML) into marketing operations to drive efficiency and personalization at scale.
• Exceptional creative writing and presentation skills, with the ability to influence stakeholders at all levels of the organization.
• Bachelor’s degree in marketing, business, or related field.

Benefits

• Medical, dental and vision insurance.
• 401(k) plan with a Cisco matching contribution.
• Paid parental leave.
• Short and long-term disability coverage.
• Basic life insurance.
• 10 paid holidays per full calendar year, plus 1 floating holiday for non-exempt employees.
• 1 paid day off for employee’s birthday, paid year-end holiday shutdown, and 4 paid days off for personal wellness determined by Cisco.
• Non-exempt employees receive 16 days of paid vacation time per full calendar year.
• Exempt employees participate in Cisco’s flexible vacation time off program.
• 80 hours of sick time off provided on hire date and each January 1st thereafter.
• Optional 10 paid days per full calendar year to volunteer.