Licensing Manager, Marketing & Trademark Licensing

Licensing Manager

Under the supervision of the Director of Marketing & Trademark Licensing, the Licensing Manager will provide a wide range of business development functions to support and enhance the department and overall Yale Name. As outlined in the Principal Responsibilities, the Licensing Manager will simultaneously manage Licensing duties as assigned, multiple marketing functions (including the Yale Collection program), and on campus commercial filming/photography. In addition, the Licensing Manager will travel as required in support of their position and department including Las Vegas Licensing Expo, Atlanta Gift Show and one international Licensing Expo.

Principal Responsibilities:

• Create and maintain accurate licensing records and documentation including domestic, international and internal contracts.
• Generate and distribute licensee invoices in accordance with contract terms.
• Review and coordinate internal branding requests to ensure compliance with Yale's brand standards.
• Support the Associate Director in representing Yale's licensing program, meeting with current and prospective licensees, and identifying new business opportunities.
• Travel to domestic and international licensing trade shows and industry events.

Manage all elements of the "Yale Collection" including:

• Collaborate with Director to develop and achieve annual revenue plan.
• Collaborate with Director to select and purchase appropriate products for website.
• Manage inventory levels of products.
• Maintain Yale Collection website, including proper positioning of products to maximize revenue.
• Work directly with local New Haven retailers to promote Yale Collection products via wholesale.
• Marketing of Yale Collection to internal University departments.
• All external Marketing functions including social media, email blasts and print advertising.

Manage all on campus commercial Filming and Photography including:

• External Marketing of Filming to outside production companies.
• Marketing of on campus Photography to Yale's domestic and international licensees.
• Manage the Filming and Photography on campus process including coordination with Risk Management and OGC as required.

Required Skills and Abilities:

1. Must be an excellent communicator (written & verbal) with strong interpersonal skills.

2. Must have a strong professional presence and excellent presentation skills, with the ability to successfully discuss/present our programs to outside entities.

3. Understanding of basic retail practices - including pricing, maintenance of inventory levels, and buying principles.

4. Must be adept with Microsoft Office.

5. Ability to travel.

Preferred Skills and Abilities:

At least two to four years of related work experience in marketing, licensing or retail.

Familiarity with contracts and/or financial documents relating to business planning.

The ability to multi-task and quickly switch priorities as required.