Vice President, Marketing (Biopharma)
$265k - $310kFresenius Kabi USA, LLC
*Position is eligible to participate in a bonus plan with a target of 30% of the base salary.
*Position is eligible to participate in our medium-term incentive plan.
*Final pay determinations will depend on various factors, including, but not limited to experience level, education, knowledge, skills, and abilities.
*Our benefits and programs are comprehensive and thoughtfully crafted to ensure our colleagues live healthy lives and have support when it matters most. Benefits offered include a 401(k) plan with company contributions, paid vacation, holiday and personal days, employee assistance program, and health benefits to include medical, prescription drug, dental and vision coverage. Responsibilities
- Develop and tactically execute marketing Fresenius Kabi's biopharma products in the United States to maximize sales, prescription volume, and market share.
- Recruit, develop, and cultivate marketing team to successfully launch assets in oncology and immunology portfolio.
- Collaborate with Market Access department to establish a strategically aligned pricing, payor, distribution and hub strategy.
- Partner with Biopharma sales field team to develop contracting strategies, performance, market access, and provide input into key strategic decisions.
- Collaborate with Medical Affairs to develop data/analytics in support of biopharma market access and coordinate meetings/messaging to physicians and advocacy organizations.
- Develop marketing strategies to deliver profitability and timely product introduction.
- Responsible for promotion, pricing and distribution strategies and tactics for biopharma products; work closely with other commercial functions to execute.
- Develop go-to-market strategies, customer experience, market insights, brand positioning, and promotional planning.
- Drive customer loyalty and ensures commercial teams have messaging and tools to promote Fresenius Kabi biopharma products across multiple stakeholder groups.
- Support budgeting and forecasting process.
- Work closely with the Biopharma Business Unit and Global Operations to support biopharma portfolio expansion.
- Position Fresenius Kabi as a leader in Biopharma.
- Inform development and commercialization decisions and plans with market research and KOL feedback.
- Develop relationships with KOLs and industry organizations to advance the business.
- Align Fresenius Kabi resources (volume needs, constraints, and capacities of our manufacturing capabilities) with market share penetration; keeping Fresenius Kabi commitments and capacity in alignment.
- Work closely with and enrolls other non-commercial MU functions (Legal, Regulatory, etc.) in achieving business plans.
Job Requirements:
- Bachelor's degree required (MBA strongly preferred).
- 15+ years of experience in the pharmaceutical industry required.
- 10+ years of management experience required
- 7+ years of experience in marketing, sales, market research (financial, statistical analysis, and/or quantitative a plus).
- Strong and effective presentation and communication skills, both verbal and written.
- Must be a strong leader with advanced knowledge of the payers, providers, clinics, and health care organizations.
- Must have advanced skills in Microsoft Office applications including Word, Excel and PowerPoint.
- Must be able to develop and lead highly productive teams with a focus on individual accountability.
- Ability to travel both domestically and internationally.
We offer an excellent salary and benefits package including medical, dental and vision coverage, as well as life insurance, disability,401K with company contribution, andwellness program.
Please note that joining our team does not create a guaranteed or permanent employment arrangement. All employment is atwill, meaning both the employee and Fresenius Kabi have the right to end the employment relationship at any time, in accordance with applicable federal and state laws.
Fresenius Kabi is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, citizenship, immigration status, disabilities, or protected veteran status.
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