Marketing Lead

Marketing Lead

At PNC, our people are our greatest differentiator. We're committed to delivering exceptional customer experiences while fostering an inclusive workplace where employees can grow and contribute. The Marketing organization at PNC is helping shape the future growth of one of the nation's leading financial institutions. As a strategic growth engine for the business, we combine data, technology, insights, and creativity to drive customer growth and deliver measurable business impact. We're building a team of curious problem solvers, collaborative partners, and accountable leaders who are passionate about creating what's next for marketing and customer growth. As a Marketing Lead, you will play a key role in shaping and executing strategies that drive customer engagement, strengthen our brand, and deliver measurable business results.

Responsibilities

• Lead the development and execution of integrated, customer-focused marketing strategies
• Translate business goals and insights into targeted campaigns and go-to-market plans
• Partner across Product, Analytics, Creative, and Business teams to deliver multi-channel initiatives
• Use performance data to optimize campaigns and drive continuous improvement
• Define and prioritize strategic roadmaps aligned to business impact
• Influence stakeholders and drive alignment through clear, data-driven communication

What Sets This Role Apart

• Ownership across both strategy and execution
• Exposure to enterprise-level initiatives in a matrixed environment
• Opportunity to shape PNC's market presence through innovative marketing

Qualifications

Successful candidates must demonstrate appropriate knowledge, skills, and abilities for a role. Listed below are skills, competencies, work experience, education, and required certifications/licensures needed to be successful in this position.

Preferred Skills

Advertising, Competitive Advantages, Content Marketing, Customer Solutions, Digital Marketing, Marketing Programs, Marketing Strategies, Negotiation, Results-Oriented

Competencies

Business Acumen, Business Data Analysis, Collaborating, Decision Making and Critical Thinking, Effective Communications, Effectiveness Measurement, Marketing Function, Marketing Systems, Matrix Management

Work Experience

Roles at this level typically require a university / college degree, with 5+ years of industry-relevant experience. Specific certifications are often required. In lieu of a degree, a comparable combination of education, job specific certification(s), and experience (including military service) may be considered.

Education

Bachelors

Certifications

No Required Certification(s)

Licenses

No Required License(s)