Director of Lifecycle Marketing

Job Description

Job Description

Description

At In Tandem, we build technology that helps families manage everyday routines and navigate life’s biggest transitions. Through our four brands—OurFamilyWizard, Cozi, FamilyWall, and Custody Navigator—we help families stay organized, communicate well, and foster healthy childhoods. 

 

We believe technology should strengthen relationships and make daily coordination less complicated. Everything we create is designed to lighten the mental load, reduce conflict, and support families through big and small moments. 

 

If you want your work to make a real difference in the daily lives of parents and kids, In Tandem is the place where your impact will truly matter.  

 

Lifecycle marketing is a critical growth lever at In Tandem. As Director of Lifecycle Marketing , you will be responsible for increasing new subscriber acquisition and growing ARPU through conversion, activation, upgrade, and retention programs that deepen customers’ relationships with our products. You will lead lifecycle strategy across In Tandem’s portfolio, with hands-on ownership across our family organization brands (Cozi and FamilyWall) while establishing scalable best practices that grow performance across all brands. 

 

You are equal parts strategist and operator: fluent in CRM systems and customer data, passionate about experimentation, and motivated by measurable business impact. You understand that growth is a team sport and thrive in close partnership with Product, Design, Content, and Data to build cohesive, high-performing customer experiences that drive long-term value. 

What you'll accomplish:

Own lifecycle strategy across the portfolio  

• Develop and lead comprehensive lifecycle marketing strategies that drive trial activation, new subscriber conversion, feature adoption, engagement, retention, and upgrades across multiple brands and customer segments 
• Discover customer insights and develop a deep understanding of our product offerings to inspire data-informed programs that drive meaningful improvements to our customer relationships with our products 
• Establish and own lifecycle performance metrics aligned to company growth objectives 
• Build reporting frameworks and dashboards that clearly demonstrate Lifecycle’s impact on company growth 

  Work cross-functionally to drive alignment and inform roadmaps  

• Work with Product, Design, Content, and Data to bring your ideas to life and make sure they can be measured effectively 
• Contribute to product and marketing roadmap prioritization to ensure lifecycle initiatives support company growth objectives 

  Own CRM execution & channel excellence  

• Leverage tools such as Segment, Iterable, and Databricks to build scalable, data-driven campaigns and personalization frameworks 
• Own and optimize all email, push, and in-app marketing strategies. This should involve rigorous A/B testing and smart use of AI to drive personalized programs for outsized return  
• Monitor and improve channel health, deliverability, and engagement performance 
• Serve as the internal expert on CRM strategy, segmentation, and lifecycle best practices 

  Build & Lead for Scale  

• Identify opportunities to improve processes and automation to help work more smoothly 
• Build and mentor a high-performing lifecycle marketing team as the function scales 

Who you are:

• A strategic growth leader with a demonstrated track record of driving engagement, retention, and revenue through lifecycle marketing 
• A hands-on operator who is comfortable rolling up your sleeves - equally energized by setting strategy and executing within the tools 
• Experienced in scaling digital consumer products, ideally within subscription and/or freemium mobile app models 
• Deeply analytical, comfortable leveraging large datasets to uncover insights and translate them into action 
• A strong cross-functional collaborator who can influence and align diverse stakeholders around shared goals 
• Both visionary and detail-oriented — able to set strategy, bring clarity in ambiguous environments, and ensure operational excellence in execution

What you bring:

• 8+ years of experience in lifecycle, CRM, growth, or engagement marketing for digital products 
• Proven success improving ARPU, LTV, activation, and retention through data-driven lifecycle programs 
• Expertise with CRM and data platforms such as Iterable, Segment, Databricks, or similar tools 
• Strong experimentation background, with hands-on experience designing, analyzing, and scaling A/B testing programs 
• Experience building reporting frameworks and communicating performance insights to senior leadership 

Why Join?

We’re redefining family technology.  
In Tandem brings together a growing portfolio of trusted tools that support families, and the professionals who guide them, through the moments that matter most. We bring clarity to chaos and stability to daily family life, helping parents feel less stressed so kids can have healthier childhoods. 

 

Scale meets startup energy.  
With more than 20 years of impact and a strong market presence, we’re entering a bold new chapter of growth. We have the foundation, the momentum, and the ambition to go further: expanding our reach, deepening our impact, and elevating the tools families and professionals rely on every day. 

 

Purpose-driven. Performance-focused. People-first.  
Our culture is rooted in accountability, curiosity, and collaboration. We value diverse perspectives, thoughtful problem-solving, and teammates who care deeply about building something that matters. 

 

How We Support You:  

• Medical: In Tandem pays 100% of the premium for employees AND 99% for all additional family members 
• 401k: Up to a 4% match with immediate vesting   
• Paid leave for all new parents   
• Learning & Development stipend for employees   
• Paid Time Off: 11 Holidays + Winter Break (3 Days) + Volunteer Time Off (1 Day) + Floating Holiday (1 Day) 
• Personal Time Off:  15 days for 0-1 years of employment , 20 days 1-3 years of employment  
• Supportive and flexible working environment – work from anywhere!   

 

Come As You Are !   

In Tandem provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.