Vice President of Product Marketing & Pricing Strategy

Vice President of Product Marketing & Pricing Strategy

About the Company

Leading provider of EHR & practice management software

Industry
Internet

Type
Privately Held

Founded
2012

Employees
501-1000

Categories

• Information Technology & Services
• Technology
• Electronic Health Records
• Health Care Information Technology
• Mental Health
• Patient Management

Specialties

• ehr
• therapy notes
• online appointment scheduling
• insurance billing
• practice documentation
• calendar
• client portal
• secure messaging
• telehealth
• secure payments
• dietitian
• slp
• health and wellness
• therapist
• counselor
• cbt
• health insurance
• continuing education
• emr
• physical therapy
• occupational therapy
• chiropractors
• lactation specialists
• substance abuse counselors
• and practice management software

About the Role

The Company is seeking a Vice President of Product Marketing and Pricing Strategy to play a pivotal role in the advancement of its product-led growth strategy. The successful candidate will be responsible for leading the product marketing strategy across the entire portfolio, including go-to-market strategies, product positioning, messaging, and customer segmentation. This role demands a leader with a proven track record in a high-growth SaaS or technology business, particularly in the areas of pricing, packaging, and monetization. The VP will be expected to partner closely with cross-functional teams to ensure that the product marketing and pricing strategies align with the company's business goals and customer needs. Key responsibilities for the Vice President of Product Marketing and Pricing Strategy include owning the pricing, packaging, and monetization strategy, leading complex pricing initiatives, and developing pricing strategies that balance customer value and revenue growth. The ideal candidate will have a deep understanding of SaaS pricing, be adept at pricing change management, and have experience in commercializing AI-enabled products. They should also be skilled in market research, customer insights, and competitive strategy, with the ability to translate this information into actionable business recommendations. The role requires a strategic leader with strong executive communication skills, the ability to influence senior leaders, and a leadership style that is both strategic and accountable for business outcomes.

Hiring Manager Title
Chief Marketing Officer

Functions

• Product Marketing