Product Content Distribution Specialist

Job Description

Job Description

Location: Wylie, TX 75098 (On-site, 5 days/week, Not Remote Position)

Employment type: Full-time, Salary with Profit Sharing

About Bayco Products, Inc. (BPI)

BPI designs and builds professional-grade safety lighting tools used every day by first responders and on the front lines within the fire service, law enforcement, and industrial environments including those operating in hazardous-locations. Life Depends on Light, and Nightstick answers the call as the go-to portable lighting brand in which their safety depends on, each and every day. From our headquarters in Wylie, Texas, BPI supports a network of distributors spanning 70+ countries world-wide.

About the Role

We're hiring a Product Content Distribution Specialist to own the accuracy of our product information where it appears: the product attribute data in our product information management platform (Salsify), the technical instruction manuals that ship with every product, and the account, contact and lead records in our CRM (Salesforce).

As a member of the Marketing Team, we expect this role to use AI tools every day: to enrich and validate attribute data, clean and de-duplicate records, write formulas and reports, and draft product and documentation content for human review. If you already work this way, we want to talk to you.

What You'll Do

Product Attribute Data – Salsify PIM (Core)

• Own product data onboarding for every new product: attributes, specifications, compliance data and digital assets
• Build and maintain attribute structures, taxonomy and data-quality rules so product data stays complete and consistent
• Map and export Salsify data into distributor and marketplace templates
• Build and maintain Salsify workflows and catalog sites; support website channel integration
• Audit product data regularly to optimize and fix gaps
• Manage Salsify user permissions and train internal users

Technical Instruction Manuals (Core)

• Author, format and revise technical instruction manuals for all products using Adobe InDesign
• Manage a library of all instruction files, keeping them current with product changes, markings and Declarations of Conformity
• Lay out multilingual manuals (14+ languages) for compliance
• Route final files to print production and upload to website; tracking versions/status in a master log
• Prepare product images/graphics in Photoshop and Illustrator for manuals, Salsify and Shopify

AI-Enabled Workflows

• Use AI tools routinely (e.g. ChatGPT, Claude, and AI features in Salsify and Salesforce) to speed up data enrichment, cleansing, formula writing and reporting
• Draft and translate product descriptions and manual content with AI, then verify accuracy before publishing
• Identify repetitive tasks that AI or automation can take over, and document the process

Records Management – Salesforce Administration (Supporting)

• Maintain data quality across Accounts, Contacts, and Opportunities
• Audit distributor account records against ERP master data and correct mismatches
• Clean, de-duplicate and import tradeshow leads and other bulk data loads
• Configure fields, page layouts, objects, validation rules and reports to fit business needs
• Maintain the Salesforce integration with existing Email Management program
• Manage Salesforce roles and permissions, support and train users

Other Supporting Responsibilities

• Manage contacts and segments in our Email Management Program; deploy emails
• Monitor MAP Compliance Software program and respond to distributor pricing inquiries
• Keep the website events calendar and tradeshow display cards current

What You Bring

Required

• 3+ years managing product data, CRM records or marketing systems
• Experience working with structured product attribute data in a PIM, PXM, ERP or ecommerce platform
• Strong Adobe InDesign skills for technical document layout, plus working skills in Photoshop and Illustrator
• Hands-on Salesforce admin experience (objects, fields, reports, data imports, user management)
• Routine, practical use of AI tools in current work, with a habit of checking output for accuracy
• Advanced MS Excel skills (lookups, data cleanup, bulk uploads)
• Ability to work full-time on-site in Wylie, TX

Preferred

• Salsify experience (or Akeneo, Syndigo, inRiver)
• Experience producing technical or regulatory documentation (instruction manuals, CE, Declarations of Conformity)
• Salesforce Administrator certification
• Familiarity with JD Edwards or similar ERP, Shopify, and distributor content requirements
• Experience with email management programs and MAP compliance monitoring tools
• Bachelor's degree in information systems, marketing, business or a related field

Why BPI

BPI is headquartered in Wylie, TX. Our 110,000 square foot facility is the international headquarters for R&D, engineering, marketing, sales, and distribution. BPI is ISO 9001 certified along with its factories both in the US and abroad. To learn more about our company visit

Since 1984, Bayco Products Inc. (BPI) has manufactured a vast array of portable lighting products and has been the preferred choice of professionals worldwide. The Nightstick and Bayco brands are globally recognized for being high-performance, high-quality, and providing the highest value across virtually every industry.

Headquartered in Wylie, TX, our 110,000 square foot facility is the international headquarters for R&D, engineering, marketing, sales, and distribution. BPI is ISO 9001 certified along with its factories both in the US and abroad. To learn more about our company visit

Company Description

Since 1984, Bayco Products Inc. (BPI) has manufactured a vast array of portable lighting products and has been the preferred choice of professionals worldwide. The Nightstick and Bayco brands are globally recognized for being high-performance, high-quality, and providing the highest value across virtually every industry.\r\rHeadquartered in Wylie, TX, our 110,000 square foot facility is the international headquarters for R&D, engineering, marketing, sales, and distribution. BPI is ISO 9001 certified along with its factories both in the US and abroad. To learn more about our company visit