Director of Demand Generation

Role Description

We are looking for a strategic, hands-on Director of Demand Generation to lead and scale Spinnaker Support's global demand generation function. This is a senior leadership role responsible for building the programs, the infrastructure, and the team that drives pipeline and accelerates revenue growth across all markets.

You will own the global demand generation strategy end-to-end -- from brand awareness and top-of-funnel programs through to pipeline contribution and sales alignment. You will lead a small but growing team of demand generation and partner marketing professionals, own the demand generation budget, and serve as the senior voice of pipeline marketing across the organization.

This is a builder's role. You are stepping into a function that is being established, not one that is inherited. You bring strategic vision, but you are not above rolling up your sleeves—you know that in an early-stage demand gen function, leadership and execution go hand in hand. This role is fully remote, with a preference given towards Denver, CO or Eastern Time Zone locations.

Responsibilities

• Strategy & Leadership
  • Define and own Spinnaker Support's global demand generation strategy, aligned to revenue targets and sales pipeline goals.
  • Build and continuously optimize a multi-channel demand gen program spanning email, paid media, content syndication, ABM, webinars, events, and partner-driven campaigns.
  • Serve as the senior marketing leader responsible for pipeline contribution, working closely with the VP of Global Marketing and sales leadership to set targets and report on outcomes.
  • Translate business objectives into quarterly and annual demand gen roadmaps with clear prioritization and resource allocation.
• Team Development
  • Lead, mentor, and grow a small team of Demand Generation Managers and a Partner Marketing Manager.
  • Partner with the VP of Global Marketing to continue building out the demand gen team as pipeline volume and program complexity scale.
  • Foster a culture of accountability, experimentation, and continuous improvement within the team.
• Budget Ownership
  • Own and manage the global demand generation budget, ensuring spend is allocated effectively across channels and programs.
  • Make data-driven investment decisions and report on budget performance and ROI to senior leadership.
  • Manage relationships with agencies, vendors, and technology partners to maximize value and output.
• Account-Based Marketing & Partner Marketing
  • Oversee ABM strategy targeting enterprise accounts across key verticals and geographies, working in close alignment with sales on account tiering and coverage.
  • Ensure partner marketing programs are integrated into the broader demand gen strategy, driving co-marketing campaigns and partner-sourced pipeline.
• Marketing Automation & Operations
  • Oversee campaign execution and lead management in Pardot, ensuring the team runs clean, well-structured programs with reliable attribution.
  • Maintain alignment between Pardot and Salesforce CRM to ensure accurate lead routing, scoring, and pipeline reporting.
  • Establish and enforce best practices for campaign tracking, UTM frameworks, and multi-touch attribution.
• Analytics & Reporting
  • Own global demand gen reporting, delivering regular pipeline contribution updates, campaign performance analyses, and budget utilization reports to the VP of Global Marketing and sales leadership.
  • Build the dashboards and reporting frameworks the team needs to operate with clarity and speed.
  • Use data to drive strategic pivots -- not just measure what happened, but shape what comes next.

Qualifications

• 8+ years of B2B demand generation or growth marketing experience, with at least 3 years in a team leadership role.
• Demonstrated success building and scaling demand generation programs in enterprise technology, SaaS, or IT services.
• Hands-on expertise with at least one enterprise marketing automation platform (Pardot, HubSpot, Marketo, Eloqua, or equivalent) -- platform fluency is required; we use Pardot.
• Deep proficiency in Salesforce CRM for pipeline tracking, campaign attribution, and revenue reporting.
• Proven experience owning a marketing budget and making data-driven spend decisions.
• Track record of driving measurable, attributable pipeline -- not just lead volume.
• Strong ABM experience targeting enterprise accounts, including account tiering, intent data, and multi-threaded engagement strategies.
• Excellent leadership, communication, and cross-functional collaboration skills.

Preferred

• Prior experience with Pardot specifically is a plus, but not required -- platform proficiency transfers.
• Experience in third-party software support, managed services, or enterprise IT services.
• Familiarity with intent data platforms (e.g., Bombora, 6sense, Demandbase).
• Experience leading or integrating partner marketing programs into a demand gen strategy.
• Exposure to global or multi-regional campaign execution across North America, EMEA, and APAC.

Compensation

We are committed to fair and equitable compensation practices. As such, compensation will ultimately be in line with the labor market data, and the location in which the position is filled. Final compensation for this role will be determined by various factors such as education, experience, knowledge, skills, and abilities of the candidate, and alignment with labor market data and geographic location.

US - Pay Transparency: $180,000 — $190,000 USD

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