Senior Product Manager, Advertiser Experience

Role Description

We're looking for a Senior Product Manager interested in a broad scope to help build Fetch's new outcome-based ad platform. This is a 0-to-1 build as part of Fetch's next-generation ad manager, an AI-native platform that reimagines how advertisers buy, manage, and measure campaigns on Fetch.

Your core scope is the operational foundation of the ad platform. You'll own the systems that enable advertisers to transact on Fetch, from quote and contract through invoicing, billing, reconciliation, payment, and fraud prevention. You'll build the infrastructure that ensures every advertiser transaction is accurate, transparent, and secure while enabling the platform to scale. You'll also define the integrations between our ad platform and core business systems, including Salesforce and NetSuite, ensuring data flows reliably across sales, finance, and product systems.

You'll lead building out the advertiser reporting experience, defining the performance insights available to customers—including campaign metrics, ROAS, and other key outcomes—and how those insights are surfaced through intuitive, self-service reporting and APIs. You'll also own our customer notification experience surfacing both opportunities and issues to advertisers.

• Help define and build Fetch's next-generation, AI-native ad platform, owning the operational foundation that enables advertisers to transact on Fetch at scale.
• Build the end-to-end advertiser transaction experience, including quote-to-cash workflows, billing, invoicing, reconciliation, payment, and the integrations that connect the ad platform with Salesforce, NetSuite, and other core business systems.
• Lead the advertiser reporting experience, defining the performance insights available to customers and how those insights are surfaced through intuitive self-service reporting and APIs.
• Own the customer notification experience, delivering timely, actionable alerts that help advertisers optimize campaign performance and quickly resolve operational issues.
• Define the platform's fraud prevention strategy, including the capabilities and external partnerships needed to protect advertiser spend, ensure billing integrity, and maintain trust in the platform.
• Partner closely with Engineering, Finance, Sales, Sales Operations, and Data teams to design scalable workflows, resolve data integrity challenges, and prioritize roadmap investments.

Qualifications

• 5+ years of product management experience, including 3+ years building advertising technology, advertising platforms, or monetization products.
• Strong understanding of advertising platforms end to end, including campaign management, reporting, measurement, billing, and the operational systems that support advertisers.
• Experience building products from scratch (0-to-1) and leading customer migrations from legacy systems to new platforms.
• Comfortable partnering with engineering on platform architecture, APIs, system design, and data flows, translating complex business requirements into scalable technical solutions.
• Strong analytical skills with the ability to define product success metrics, prioritize investments using data, and measure business impact.
• AI-native mindset: you use AI tools in your daily workflow and proactively identify opportunities to redesign products and operational workflows through AI and automation.
• Excellent cross-functional collaboration skills, with the ability to influence Engineering, Finance, Sales, Sales Operations, Data, and executive stakeholders.
• Thrive in ambiguous environments and independently drive complex initiatives from strategy through execution.

Requirements

This is a full-time role, open to candidates in our US offices or remote within the United States.