Senior Marketing Manager
Bloomsbury Publishing
Bloomsbury Academic is seeking a strategic, creative, and innovative Senior Marketing Manager to lead subject marketing for academic books in Religion, History, and Philosophy in the North American market. This role is responsible for developing and executing high-impact marketing strategies that connect authors and scholarship with key audiences. The candidate brings strong management and leadership experience, an understanding of the academic publishing market, and successful approaches to expanding our brand with core audiences.
Working closely with editorial, sales, publicity, and marketing colleagues, the Senior Marketing Manager will own subject-level planning, lead integrated campaigns across frontlist and backlist titles, and play a key role in strengthening Bloomsbury's reputation and reach in these disciplines. This role will manage two staff members, and contribute to the overall marketing strategy for the North American market.
Key Responsibilities
- Serve as the primary marketing lead for Bloomsbury Academic titles in Religion, History, and Philosophy
- Manage marketing staff responsible for promoting Bloomsbury Academic titles and authors to other subject areas across the Humanities, Social Sciences, and Behavioral Sciences
- Develop and manage annual subject-level marketing strategies and plans, including budget oversight and performance tracking
- Plan and execute integrated marketing campaigns across digital and traditional channels (academic conferences, email, social media, promotional content, and advertising)
- Lead marketing strategy and positioning for priority launches, including participation in seasonal launch and planning meetings
- Serve as a key marketing contact for authors, supporting a positive and professional author experience throughout the publication cycle
- Develop sales support materials and collaborate with sales teams to promote titles to academic and library audiences
- Partner with editorial and sales colleagues on conference strategy and promotional efforts for relevant subject areas
- Analyze campaign performance, audience engagement, and market trends to inform and refine future strategy
- Collaborate across global teams on cross-list initiatives, workflow improvements, and shared marketing goals
- Other related duties, as needed
- Bachelor's degree required; advanced degree preferred
- Typically 6+ years of marketing or publishing experience, ideally in academic or scholarly publishing
- Experience managing and mentoring staff effectively in a publishing setting
- Proven experience developing and executing integrated marketing campaigns
- Strong understanding of academic audiences, scholarly communications, and subject-based marketing
- Excellent writing, editing, communication, and organizational skills
- Demonstrated ability to manage multiple projects and deadlines in a fast-paced, collaborative environment
- Experience managing budgets and using performance data to inform decision-making
- Comfortable working independently while partnering closely with cross-functional teams
- Experience with Microsoft Office and utilizing AI tools in daily workflows; familiarity with systems such as Biblio, Salesforce, Mailchimp, or Monday.com a plus
- Willingness to travel occasionally for conferences and events
We are seeking candidates located within the DC, MD, VA region or the NY tri-state area who can work a hybrid schedule from our Greenbelt MD or NYC office.
Equal Opportunity Employment Bloomsbury Publishing USA is committed to a merit-based, equal-opportunity workplace. We hire, retain, and promote employees based on individual qualifications, skills, and performance, without regard to race, color, religion, sex, national origin, age, disability, genetic information, or any other characteristic protected by law. Our company fosters an inclusive environment where all employees are treated fairly and have the opportunity to succeed based on their abilities and contributions. We remain dedicated to upholding the highest standards of professionalism and fairness in all aspects of employment.
Benefits
- Medical insurance
- Vision insurance
- Dental insurance
- 401(k)
- Paid parental leave
- Hybrid Work Schedule
Salary Description
NY $68,400-$72,000 MD $62,928-$66,000
$160k - $215k
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