Content Strategist - Paid Social (Health & Wellness)

This role sits within a fast-growing health & wellness / CPG company with a portfolio of nutrition brands, recognized as a Top 10 seller on Amazon and TikTok in the U.S. and trusted by over ten million health-conscious consumers. The Content Strategist – Paid Social develops and executes content strategies that fuel paid social performance and build authentic brand presence through influencer and creator partnerships. This role connects paid media objectives with creator-driven storytelling, ensuring the content fueling ad campaigns is rooted in genuine voices, culturally relevant, and optimized to convert. The ideal candidate moves fluidly between briefing a macro-influencer and analyzing creative fatigue in Meta Ads Manager. Key responsibilities Own paid social content strategy across Meta, TikTok, Amazon, YouTube, and Google, tailoring creative to platform behavior, audience segment, and funnel stage. Develop creative briefs that translate campaign objectives into clear, on-brand, platform-native direction for creators, agencies, and internal teams. Analyze paid creative performance (thumb-stop rate, hook rate, CTR, ROAS) with the paid media team to inform content iteration and future briefs. Maintain a pipeline of fresh creative assets by managing a content library and creator roster. Stay ahead of platform trends and creator culture to keep content strategy current and competitive. Collaborate cross-functionally with brand, eCommerce, and retail teams to support product launches, seasonal promotions, and retail sell-in moments. Reports to the Brand Director; works closely with the paid media, brand, creative, and eCommerce teams.

CONTENT STRATEGIST REQUIREMENTS

3–5 years of experience in influencer marketing, paid social content strategy, or creator partnerships, ideally within a CPG, health, or wellness brand. Strong understanding of paid social platforms (Meta, TikTok, YouTube) and how content requirements differ across each. Experience managing influencer relationships independently, including outreach, negotiation, and performance tracking. Working knowledge of Meta Ads Manager and comfort interpreting creative performance data. Understanding of FTC guidelines and best practices for sponsored content disclosure. Excellent written communication skills, with the ability to write clear, motivating creative briefs. Health, wellness, or supplement category experience preferred.

CONTENT STRATEGIST SALARY AND BENEFITS

$100,000–$115,000 yearly base salary plus performance-based bonus (final offer depends on level, job-related knowledge, skills, and experience). Health benefits: medical, dental, and vision insurance. 401(k) with company match. Paid time off, paid sick leave, and holidays. JOB ID: 179521#post Sharon Shen #J-18808-Ljbffr Nbutexas