Marketing and Content Manager
$70kThe Asian American Arts Alliance Inc
Reports to: Director of Development & Institutional Advancement
Classification: Full-Time, Exempt
Salary: $70,000
Benefits: Brooklyn Arts Council offers comprehensive benefits including employer contribution to health, dental and vision insurance; pre-tax flexible savings accounts for commuter, medical & dependent care; paid vacation and personal time off; Summer Fridays and a professional development stipend. ($250 in FY27)
Location: Hybrid work schedule with the expectation of attending weekly in-person staff meetings at their office space in Brooklyn, plus additional in-person work as required to carry out the duties of this position, including attending community events. BAC’s hybrid work schedule is subject to change and employees are expected to be available in person in Brooklyn during working hours as required.
About Brooklyn Arts Council:
Celebrating 60 years of service this year, Brooklyn Arts Council (BAC) is the borough’s leading nonprofit organization supporting artists and cultural groups in all disciplines. BAC is committed to serving the arts ecosystem through grants, professional development, cultural heritage programming, and arts education provided via distance learning. By creating and supporting cultural events and platforms for Brooklynites, BAC provides forums for critical thinking and self-expression, enriches Brooklyn’s cultural landscape, and generates experiences that expand horizons.
BAC’s Values:
Brooklyn Arts Council strives to foster a diverse, inclusive, and equitable workplace where employees and volunteers – whatever their gender, race, ethnicity, national origin, age, sexual orientation or identity, education, or ability – feel valued and respected.
They are committed to being a nondiscriminatory organization that provides equal opportunity for employment and advancement in programs and at worksites. They respect and value diverse life experiences and heritages, and work to ensure that all voices are valued and heard.They are committed to modeling diversity and inclusion for the arts community in Brooklyn, and to maintaining an inclusive environment with equitable treatment for all.
Brooklyn Arts Council prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status.
Position Overview:
The Marketing & Content Manager will manage the critical communications work that helps increase support for and awareness of Brooklyn Arts Council and the services they offer to artists, as well as the borough’s wider dynamic arts ecosystem.
The Marketing & Content Manager will be responsible for communications needs across the organization; rolling out content across digital platforms (socials, email, website) and acting as the first point of contact for communications needs and requests from Programs, Regrants and Operations teams.
The ideal candidate has professional experience managing communications for a cultural or community based organization; specifically managing websites, social media and marketing. They are looking for someone who can develop and implement outreach and engagement strategies to ensure that programs and services are reaching intended audiences & communities in order to best fulfil the organization’s mission. This role will involve making informed and actionable recommendations to enhance community engagement, impact and reach through a variety of channels including digital and print marketing; newsletters and will lead pre & post event communications.
The successful candidate will have website & graphic design skills, as well as an eagle-eyed attention to detail; proven ability to multi-task and work independently; excellent organization and prioritization skills. You’ll be part of a hardworking team of creative and talented arts professionals who are dedicated to helping sustain Brooklyn’s cultural sector. This is a great role for a creative, hands-on individual with arts marketing experience.
Responsibilities:
- Manage branding, digital marketing, social media, graphic design, content creation and event materials.
- Source, create, edit and facilitate the production and dissemination of BAC social media content; publishing content regularly and managing online social communities.
- Partner with the Programs & Regrants team; developing outreach & engagement ideas for marketing BAC programs & services, including creating marketing plans designed with targeted audiences in mind and creating marketing & event copy.
- Manage pre & post event communications, including creating eventbrites, RSVP links & content for post-event comms
- Create and compile content to build monthly newsletters and other e-blasts/blogs that reflect thought leadership, community relationships and other relevant information/announcements, gathering information from Brooklyn’s arts & culture eco-system
- Design print and digital assets for BAC programs and events
- Maintain BAC’s website including anticipating changing content needs on an ongoing basis, adding to and updating pages and collaborating with all departments on content.
- Participate in the planning and execution of BAC special events with a focus on creating event collateral, including invitations & follow ups to key stakeholders including board members, funders and donors.
- Provide media relations support for major organizational announcements, including drafting press releases, media-facing language, and publicity support around priority moments
- Archive media coverage and visual documentation of BAC events and programs.
- Create & maintain branded templates & decks and any other required materials for internal use, in line with organization’s branding guidelines & oversee the internal & external use of BAC’s branding
- Provide additional organizational support, collaborating interdepartmentally where needed
- Other duties as required
Requirements
- 3+ years of experience in a communications/marketing role within a cultural organization or similar entity.
- Demonstrated success in planning, executing and evaluating concurrent digital marketing campaigns.
- Demonstrated ability working successfully with web content management systems - including Squarespace
- Proficient in using Mailchimp, Canva, Adobe and Eventbrite
- Expertise in social platforms (Instagram, Facebook, X, Threads, LinkedIn, etc.) with proven results driving follower growth and engagement
- Excellent writing, editing, and communication skills and familiarity with G-suite
- Strong project management and organizational skills with a demonstrated ability to prioritize tasks, meet deadlines and deliver results in a small organization with limited resources.
- Ability to adapt BAC’s mission, values, and ethos into a persona that will resonate with the audience of diverse channels.
- Graphic design skills
- Innovative mindset with an awareness of current trends, high aptitude for generating new ideas, and excitement to experiment and test.
- Ability to quickly derive insights from data and make creative recommendations accordingly.
- Strong appreciation and understanding of the arts & culture in Brooklyn.
Closing date for submitting your application: Sunday, November 15th, 2026.
Interviews are expected to be held the week of November 30th and will take place in person in the Downtown Brooklyn office.
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