Marketing Coordinator
$30k - $90kAlta Roofing
Benefits:
401(k)
Employee discounts
Paid time off
Opportunity for advancement
Marketing Manager
Alta Roofing | Sandy, Utah
Position Overview
Alta Roofing is seeking a creative, organized, and results-driven Marketing Manager to lead our marketing efforts across digital platforms and oversee the development of our brand presence throughout Utah. This position will be responsible for website management, social media strategy, content creation, lead generation campaigns, reputation management, and overall marketing execution.
The ideal candidate combines strategic thinking with hands-on execution and has experience creating content, managing digital marketing campaigns, and building systems that generate consistent leads.
About Alta Roofing
Alta Roofing is a premier roofing contractor serving the Wasatch Front. We specialize in:
Residential roof replacement and repair
Insurance claim assistance for hail and wind damage
Commercial TPO roofing systems
New construction roofing
Storm restoration services
Our mission is to provide homeowners and commercial property owners with exceptional roofing solutions while delivering outstanding customer service and education throughout the process.
Key Responsibilities
Website Management & Development
Manage and oversee Alta Roofing's website.
Coordinate website redesigns, updates, and improvements.
Work with web developers and designers to implement new functionality.
Optimize website performance, speed, and user experience.
Manage SEO strategy and local search visibility.
Create and update landing pages for marketing campaigns.
Track website analytics and conversion rates.
Ensure all content remains current and accurate.
Social Media Strategy & Management
Develop and execute a comprehensive social media strategy.
Manage company presence across:
YouTube
Google Business Profile
TikTok (if applicable)
Create monthly content calendars.
Schedule and publish content consistently.
Monitor engagement and respond to comments and messages.
Grow followers, engagement, and brand awareness.
Content Creation
Capture and organize job site photos and videos.
Create:
Instagram Reels
Facebook posts
YouTube videos
Customer testimonials
Educational roofing content
Before-and-after project showcases
Develop content highlighting:
Insurance claims assistance
Storm damage restoration
Commercial roofing projects
New construction projects
Customer success stories
Lead Generation & Advertising
Manage paid advertising campaigns:
Google Ads
YouTube Ads
Track campaign performance and ROI.
Create lead generation funnels.
Improve conversion rates from digital marketing channels.
Develop seasonal and storm-related marketing campaigns.
Search Engine Optimization (SEO)
Create SEO-focused blog content.
Manage local SEO initiatives.
Optimize Google Business Profile.
Improve local rankings for roofing-related keywords.
Monitor competitor activity and market trends.
Reputation Management
Manage online reviews and customer feedback.
Develop systems to increase Google reviews.
Monitor review platforms and social media mentions.
Maintain Alta Roofing's professional online reputation.
Marketing Systems & Reporting
Develop and maintain marketing SOPs.
Build and maintain a prompt library for AI-assisted marketing content.
Track KPIs and marketing performance metrics.
Provide monthly reports to ownership detailing:
Leads generated
Website traffic
Social media growth
Advertising performance
Cost per lead
Return on marketing investment
Qualifications
Required
3+ years of marketing experience.
Experience managing social media accounts for a local service business.
Strong content creation skills.
Experience with Facebook and Instagram advertising.
Excellent writing and communication skills.
Strong project management abilities.
Proficiency with Canva and content creation tools.
Experience with Google Business Profile management.
Ability to work independently and take ownership of projects.
Preferred
Roofing, construction, or home services marketing experience.
Google Ads certification.
SEO experience.
WordPress experience.
Video editing experience.
Drone photography and videography experience.
Familiarity with AI tools such as ChatGPT.
Key Performance Indicators (KPIs)
Success in this role will be measured by:
Qualified leads generated
Website traffic growth
Organic search rankings
Google review growth
Social media engagement
Social media follower growth
Video views and reach
Cost per lead
Conversion rates
Revenue attributed to marketing efforts
Compensation
Base Salary: $30,000 - $90,000+ annually (DOE)
Performance Bonus Opportunities Based On:
Lead generation goals
Revenue growth
Website traffic growth
Social media growth
Marketing campaign performance
Why Join Alta Roofing?
Growing, locally owned company
Opportunity to build and lead marketing efforts
Direct impact on company growth
Flexible and creative work environment
Opportunity to create industry-leading roofing content throughout Utah
To Apply: Submit your resume, portfolio, examples of social media content, website projects, and any marketing campaigns you've managed. Candidates with home services or construction marketing experience are highly encouraged to apply.
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