Director, Audience & Engagement Analytics

Join the future of news We’re on a mission to deliver riveting storytelling for all of America. At The Washington Post, you’ll help reinvent news. Our work is driven by a deep investigative spirit and enhanced by innovation to bring audiences closer to the stories that matter most. About Our Team The Washington Post is powered by the passion and talent of our people. It takes all of us to reinvent news. Beyond our award-winning Newsroom and Opinions teams, we work across many departments, including Brand & Events, Communications, Customer Care, Engineering & Product, Finance, Human Resources, Legal, Marketing & Advertising, Print Operations, and Sales. Why This Role Matters Join the future of news We’re on a mission to deliver riveting storytelling for all of America. At The Washington Post, you’ll help reinvent news. Our work is driven by a deep investigative spirit and enhanced by innovation to bring audiences closer to the stories that matter most. About Our Team The Washington Post is powered by the passion and talent of our people. It takes all of us to reinvent news. Beyond our award-winning Newsroom and Opinions teams, we work across many departments, including Brand & Events, Communications, Customer Care, Engineering & Product, Finance, Human Resources, Legal, Marketing & Advertising, Print Operations, and Sales. Why This Role Matters The DAI (Data, Analytics & Insights) organization drives strategic and operational decisions for The Washington Post. This highly visible team applies data, analytics, and research to support strategic initiatives and day-to-day operational support company wide. As our Director of Audience & Engagement Analytics, you’ll report to the Vice President of Data, Analytics & Insights and work in close collaboration with our newsroom, product, engineering, advertising, and finance departments on a diverse range of projects that have a critical and strategic impact on all aspects of the company. The director will support the priorities of The Post's Audience and Engagement missions. This position is part of a team of audience, product and engagement analytics experts who are responsible for providing data informed analytics, insights and recommendations in support of The Post's strategies and operations. As a director, you may contribute to any number of projects, initiatives, or analyses to support the business. What Motivates You Passion for analytics: Genuine interest in data analytics, its management, and its potential to drive insights. Business acumen: Deep understanding of audience, engagement and subscription-focused business model, challenges, and opportunities. Problem-solving: Ability to identify, analyze, and solve complex problems related to audience and product analytics. Ability to think creatively and find innovative solutions to improve analytics processes and drive business value. Stakeholder management: Strong communication and relationship-building skills to effectively manage stakeholders across the organization. This includes understanding their needs and priorities, building trust, and effectively managing expectations. Results-oriented: Ability to set goals, measure progress, and adjust strategies as needed to achieve desired outcomes. How You'll Support the Mission The Skills and Experience You Bring Partner with cross-function leads (audience, product, design, engineering) across multiple teams to establish the strategic, roadmap and OKRs Responsible for optimizing revenue from our audience and products using audience strategies, customer segmentation, and engagement tactics to increase engagement, revenue, and profitability. Responsible for understanding customer behavior and preferences. Collaborate with stakeholders on customer insights to create targeted campaigns and personalized product offerings. Contribute as a key collaborator and thought leader for various initiatives and projects to meet organization goals Manage and communicate the analytics roadmap and deliverables Lead, hire, onboards and develops talent, careers, and culture of analytics within the larger analytics organization Responsible for the quality and direction of analytics team's work. Oversee team deliverables and represents the team's work at the executive level Collaborate with other Data & Analytics teams on projects that span multiple missions and looks for partnership opportunities across teams Oversee designs and analyzes experiments to improve Growth KPIs for digital subscribers Educate and improve internal processes to promote innovation and best practices within the team. Minimum Qualifications Education: Bachelor's degree in computer science, engineering, mathematics, or a related technical discipline Experience: 10+ years professional experience in audience/ content/ customer/ product analytics. 3+ years of experience managing analytics professionals. Skills & Expertise: Deep expertise in audience analytics, content measurement, and product analytics — ideally within a media, subscription, or digital product environment. People leadership experience in directing team members in building analytics solutions, data products, reporting, experimentation, and acquisition and retention modeling. Preferred Qualifications Experience in experiment design, measurement, analysis, and modeling Familiarity with Google Analytics, media research tools (e.g., Comscore, Nielsen), and custom dashboards. Experience measuring effectiveness of marketing channels (e.g., search, social, email) Strong communication and interpersonal skills, and ability to work seamlessly with multiple stakeholders including executives Core Competencies: Strong competency in leadership, managing execution, building relationships, generating talent and organizational capability. Willingness to take initiative and to follow through on projects. Strong project management skills, with the ability to juggle multiple priorities and drive high-impact outcomes. Knowledge of privacy-compliant data practices and evolving trends in audience targeting and measurement. Experience with SQL, Python and Big Data tools Experience with Tableau and Web Analytics systems like Google Analytics is preferred. When you join The Post When you join TWP, you are joining a mission to connect, inform, and enlighten those around the globe with the highest caliber, most trustworthy news, and information. Our multicultural, multi-generational workforce is constantly creating and innovating, leading the media and technology industries to better solutions. We welcome all perspectives and celebrate diverse backgrounds. Whether you contribute to journalism, engineering, finance, or marketing, you are helping define the future of news. We continue to shine a light into the darkness and hope you’ll join us. Collaboration makes us stronger. That’s why our offices are designed with open layouts, modern technology, and easy access to transportation. With certain exceptions for newsgathering and business travel, we work on-site five days a week. Compensation and Benefits Wherever you are in your life or career, The Washington Post offers comprehensive and inclusive benefits for every step of your journey: Competitive medical, dental and vision coverage Company-paid pension and 401(k) match Three weeks of vacation and up to three weeks of paid sick leave Nine paid holidays and two personal days 20 weeks paid parental leave for any new parent Robust mental health resources Backup care and caregiver concierge services Gender affirming services Pet insurance Free Post digital subscription Leadership and career development programs Benefits may vary based on the job, full-time or part-time schedule, location, and collectively bargained status. The salary range for this position is: $144,600 - $241,100 Annual The actual salary within this range will depend on individual skills, experience, and qualifications as they relate to specific job requirements. This position may be eligible for a bonus or incentive program, and a member of the Talent Acquisition team will discuss bonus payment terms and conditions during the interview process. Your story awaits. Apply today! Learn more about The Post at careers.washingtonpost.com. We’re on a mission to deliver riveting storytelling for all of America. At The Washington Post, you’ll help reinvent news. Our work is driven by a deep investigative spirit and enhanced by innovation to bring audiences closer to the stories that matter most. We are powered by the passion and talent of our people. It takes all of us. Join the future of news. Your story awaits.