Community Events Coordinator

Community Event Coordinator

Southern 441 Toyota, a fast-growing, customer-focused dealership, is seeking a motivated and results-driven Community Event Coordinator to join our team.

This is a revenue-producing marketing role responsible for generating measurable business results through community engagement, events, and strategic partnerships. You will drive vehicle sales opportunities, service traffic, and overall dealership growth while building strong relationships throughout the community.

This position is not administrative. Success is defined by your ability to create, track, and convert opportunities into actual revenue across all departments (Sales, Service, and Parts).

At Southern 441 Toyota, we believe in developing our people. If you're an outgoing, high-energy individual who loves networking and wants a role where your efforts directly impact the bottom line, this is an excellent opportunity for growth and career advancement.

Remote work will not be considered. Must currently live within driving distance of location.

Key Responsibilities

• Generate qualified sales and service opportunities through community events and partnerships
• Drive new customer acquisition and reactivation of past customers
• Plan and execute professional on-site and off-site events that are organized, aligned with dealership goals, and produce strong leads
• Build and maintain relationships with local businesses, schools and colleges, community organizations, nonprofits, corporate and fleet accounts, government, police, and sheriff's offices
• Represent the dealership in the community with the highest level of professionalism and consistency
• Capture and log all leads accurately in the CRM and coordinate with sales and service teams to ensure appointments are set, shown, and properly followed up
• Track all activity and results including leads generated, appointments, vehicles sold, repair orders, and gross profit
• Submit regular performance reports and maintain full documentation for compensation eligibility

Requirements

• Strong relationship-building and networking skills
• Results-driven mindset with a focus on revenue generation over activity
• Ability to work independently with high urgency and accountability
• Experience in events, sales, marketing, or community outreach preferred
• Flexible availability evenings and weekends are required based on event schedule
• Valid driver's license and clean driving record

Performance Expectations (KPIs)

This role has clear monthly minimum standards that directly impact compensation:

• Minimum 4 events completed per month
• 50+ appointments shown (sales + service combined)
• 100+ qualified leads generated
• 2+ new partnerships established per month
• 812 vehicles sold per month attributed to events/partnerships
• 75+ customer pay repair orders generated per month
• Strong conversion metrics: 60%+ appointment show rate and 50%+ lead-to-appointment conversion
• Maintain a minimum of 10 scheduled future events in the pipeline at all times
• Minimum 2 new partnership contacts per day

What We Offer

• Competitive base pay with performance-based incentives
• Benefits package including medical, dental, and vision
• Paid time off and holiday pay
• Paid day off for your birthday
• Ongoing training and development
• Career growth opportunities within a growing dealership

Why Southern 441 Toyota?

At Southern 441 Toyota, we pride ourselves on a supportive and dynamic work environment where driven team members can succeed. This role exists to increase total dealership revenue and market presence by turning community relationships into measurable sales and service results.

If you're ready to take ownership of your performance and help grow the dealership while doing good in the community, apply today!