Senior Director OF Product Marketing

About Us Since 1989, SHI International Corp. has helped organizations change the world through technology. We’ve grown every year since, and today we’re proud to be a $16 billion global provider of IT solutions and services. Over 17,000 organizations worldwide rely on SHI’s concierge approach to help them solve what’s next. But the heartbeat of SHI is our employees – all 7,000 of them.

If you join our team, you’ll enjoy:

• Our commitment to diversity, as the largest minority- and woman-owned enterprise in the U.S.
• Continuous professional growth and leadership opportunities.
• Health, wellness, and financial benefits to offer peace of mind to you and your family.
• World-class facilities and the technology you need to thrive – in our offices or yours.

Job Summary

The Senior Director of Product Marketing & Portfolio Strategy serves as the strategic lead for SHI’s AI, Data Center, Networking, End User Computing, and Modern Workplace marketing portfolio. Reporting directly to the Vice President, AI & Data Center Marketing, this role is responsible for portfolio definition, product marketing strategy, market intelligence, cross-pillar planning, positioning, go-to-market readiness, event strategy, demonstration strategy, and executive-level portfolio planning. This leader oversees the Data Center Solutions Marketing Manager, Networking Solutions Marketing Manager, and Market Insights Analyst functions while aligning SHI’s solutions portfolio to market opportunities, customer needs, business objectives, partner ecosystems, and growth priorities. Working across multiple technology domains, the Senior Director helps determine what SHI brings to market, how solution areas connect to customer outcomes, where future growth opportunities exist, how strategic partner solutions are packaged, and how marketing investments support measurable business impact. This role serves as a senior strategic partner to executive leadership by aligning business unit priorities, market intelligence, customer needs, partner opportunities, event strategy, demonstration strategy, sales enablement, and go-to-market execution into a cohesive portfolio strategy. The ideal candidate combines deep product marketing expertise with strong strategic planning, executive communication, stakeholder management, portfolio decision-making, business acumen, and leadership capabilities.

Role Description

Portfolio Definition & Solution Strategy

• Define and evolve SHI’s portfolio structure, solution architecture, and customer outcome framework across priority technology domains.
• Drive the transition from service-led offerings to outcome-based solution portfolios that are easier for customers to understand and easier for sellers to position.
• Establish portfolio roadmaps aligned with business priorities, market opportunities, customer demand, and partner strategy.
• Identify whitespace opportunities, growth markets, adjacent solution areas, and new categories that can expand SHI’s market relevance.
• Partner with business unit leaders to evaluate strategic opportunities, portfolio priorities, and investment trade-offs.
• Ensure cross-pillar solutions are aligned around customer outcomes rather than internal organizational structures.

Portfolio Strategy & Planning

• Develop and maintain portfolio-level product marketing strategies across SHI’s technology solutions, ensuring alignment with business priorities, market opportunities, and growth objectives.
• Support annual planning, quarterly business reviews, portfolio assessments, executive planning activities, and budget recommendations.
• Establish portfolio priorities and recommendations that align resources, investments, and go-to-market efforts with business goals.
• Translate market dynamics, customer needs, business objectives, and partner priorities into actionable strategic recommendations.
• Create portfolio planning frameworks that help leadership determine investment priorities, funding allocations, and initiative sequencing.

Product Marketing, Positioning & Messaging

• Establish and maintain messaging frameworks, value propositions, and solution narratives that align offerings across business units into cohesive, customer-focused strategies.
• Develop positioning and messaging architectures that support campaigns, sales motions, executive communications, events, digital experiences, and customer engagement.
• Serve as a strategic advisor on market opportunities, customer needs, competitive trends, and portfolio growth initiatives.
• Guide the development of sales enablement strategies, competitive positioning, battlecards, solution briefs, launch readiness materials, and executive-level narratives.
• Ensure product marketing deliverables are consistent, differentiated, commercially relevant, and aligned with SHI’s broader portfolio strategy.

Cross-Pillar Alignment & Business Partnership

• Partner with Product Marketing Managers, business unit leaders, sales leadership, services teams, partner teams, and executive stakeholders to align priorities and drive strategic initiatives.
• Lead cross-functional planning and coordination across major launches, campaigns, portfolio initiatives, executive engagements, customer-facing programs, and strategic field activities.
• Drive alignment between product marketing, campaigns, communications, partner marketing, sales, events, services, and technical teams to improve execution and consistency.
• Identify areas of overlap, fragmentation, or underinvestment across marketing activities and recommend practical improvements.
• Ensure portfolio strategies support both customer needs and SHI’s broader business objectives.

Market Intelligence, Portfolio Insights & Growth

• Build and lead the market insights capability supporting the AI & Data Center Marketing organization.
• Leverage market insights, customer feedback, analyst research, competitive intelligence, partner intelligence, and business performance data to support strategic planning and prioritization.
• Evaluate emerging technologies, vendor ecosystems, market trends, startup activity, competitive shifts, and partnership opportunities that may influence SHI’s portfolio strategy.
• Develop executive-ready market assessments, strategic recommendations, opportunity analyses, and portfolio growth strategies.
• Ensure insights actively inform planning, positioning, campaigns, events, demonstrations, sales enablement, and investment decisions.

Executive Events, Demonstration Strategy & Customer Experience

• Define portfolio-level event messaging, content strategy, and customer narratives for major customer events, executive briefings, roadshows, webinars, field events, partner events, and strategic engagements.
• Lead cross-functional planning for event content, session themes, presentation frameworks, speaker preparation, customer outcomes, and follow-up strategies.
• Own demonstration strategy for priority solutions, ensuring SHI’s capabilities are effectively showcased through compelling, reusable customer-facing examples.
• Partner with technical teams, solution architects, services leaders, business units, and strategic partners to develop scalable demonstrations supporting events, briefings, campaigns, and sales engagements.
• Establish standards for demo messaging, readiness, governance, and portfolio-wide adoption.
• Ensure demonstrations, presentations, event content, and customer experiences reinforce SHI’s strategic positioning and value proposition.

Go-to-Market Readiness & Sales Enablement

• Guide go-to-market planning for priority portfolio initiatives, solution launches, campaigns, partner programs, and sales motions.
• Ensure messaging, event content, demonstrations, enablement materials, and campaign strategies are aligned prior to launch.
• Partner with sales enablement, campaign marketing, field marketing, partner marketing, communications, and services teams to execute strategic plans.
• Support the development of solution briefs, executive presentations, pitch materials, battlecards, sales plays, launch kits, and customer-facing assets.
• Define appropriate readiness requirements based on business priorities, market opportunities, seller impact, and customer relevance.

Strategic Planning & Executive Leadership

• Serve as a strategic partner to the Vice President, AI & Data Center Marketing, translating organizational priorities into portfolio strategy, planning discipline, and cross-functional execution.
• Lead high-impact initiatives spanning multiple business units, solution areas, and marketing functions.
• Develop executive presentations, business reviews, strategic recommendations, leadership communications, decision-support materials, and portfolio reviews.
• Establish governance models, planning frameworks, and operating rhythms that improve organizational alignment and execution.
• Support executive decision-making through structured analysis, market insights, business context, and practical recommendations.
• Identify opportunities to improve prioritization, collaboration, scalability, and overall portfolio effectiveness.

Team Leadership

• Lead and develop the Data Center Solutions Marketing Manager, Networking Solutions Marketing Manager, and Market Insights Analyst functions.
• Establish clear priorities, operating rhythms, and performance expectations.
• Coach team members on strategic thinking, messaging, stakeholder management, market analysis, and execution excellence.
• Mentor product marketing talent and contribute to the ongoing evolution of SHI’s Product Marketing organization.
• Foster a culture of accountability, collaboration, curiosity, strategic thinking, and measurable business impact.

Leadership Competencies

• Lead complex, high-visibility initiatives and influence senior stakeholders while creating alignment across multiple organizations.
• Connect market dynamics, customer needs, partner priorities, and business objectives into growth-oriented strategies.
• Evaluate competing priorities, market opportunities, investment decisions, and solution trade-offs to recommend clear portfolio direction.
• Translate technology market knowledge, customer buying behaviors, sales motions, and business priorities into effective marketing strategies.
• Develop compelling executive narratives, presentations, customer messaging, and communications that drive action and decision-making.
• Build trusted relationships across functions and business units to achieve alignment around shared objectives.
• Foster collaboration, transparency, and accountability across organizational boundaries.
• Advocate for customer outcomes and ensure marketing strategies remain focused on delivering customer value and business impact.
• Utilize analytics, performance metrics, research, and market intelligence to support strategic decisions.
• Champion innovation, emerging technologies, and continuous improvement initiatives.
• Deliver measurable business outcomes through strong execution and results-oriented leadership.

Behaviors and Competencies

• Leadership: Can lead strategic team initiatives, inspire others to take leadership roles, and foster a culture of shared responsibility and continuous improvement.
• Strategic Thinking: Can analyze complex situations, drive organizational transformation, and adapt strategies to changing market conditions.
• Business Acumen: Can provide strategic guidance and insights to drive overall business success.
• Communication: Can lead and model exceptional communication at all levels of the organization, develop and implement communication strategies, and coach others to improve their communication skills.
• Change Management: Can lead and model exceptional change management at all levels of the organization, can develop and implement change management strategies, and can coach others to improve their change management skills.
• Collaboration: Can lead complex team projects, inspire others to collaborate effectively, and foster a culture of mutual respect and shared purpose.
• Creativity: Can lead organizational transformation by fostering a culture of creativity, inspiring others, and driving breakthrough innovations.
• Customer-Centric Mindset: Can lead strategic initiatives focused on improving the overall customer experience. Inspires and mentors others to adopt a customer-centric approach, fostering a culture of customer focus throughout the organization.
• Data Analysis: Can lead data-driven initiatives, inspire others to adopt data analysis methods, and foster a culture of data literacy and informed decision-making.
• Results Orientation: Can inspire a culture of results-orientation across the organization, setting high standards and holding everyone accountable for achieving results.
• Strategic Implementation: Can lead the development and execution of comprehensive strategic plans, inspire and guide teams, and drive organizational change to achieve strategic objectives.

Skill Level Requirements

Expertise in product marketing strategy, portfolio strategy, positioning, and go-to-market planning. Advanced ability to develop executive-level narratives, presentations, strategic recommendations, and portfolio reviews. Strong expertise in messaging architecture, sales enablement, solution marketing, event strategy, and demonstration strategy. Deep understanding of technology markets, customer buying behaviors, partner ecosystems, and competitive positioning. Proven ability to influence senior leaders and drive cross-functional alignment across complex organizations. Ability to evaluate market opportunities, emerging technologies, growth adjacencies, and investment priorities.

Other Requirements

• Bachelor’s degree or equivalent relevant experience required.
• 12+ years of experience in Product Marketing, Solution Marketing, Portfolio Marketing, Go-to-Market Strategy, Business Strategy, or related disciplines.
• Demonstrated success leading complex cross-functional initiatives, strategic planning efforts, and executive-level programs.
• Experience developing messaging frameworks, positioning strategies, portfolio strategies, and enablement programs for technology solutions.
• Strong executive communication, presentation development, stakeholder management, and decision-support capabilities.
• Experience supporting executive events, customer engagements, strategic briefings, and solution demonstrations.
• Experience with executive planning, business strategy development, portfolio management, and complex cross-functional initiatives.
• Experience evaluating market opportunities, competitive landscapes, emerging technologies, partner ecosystems, and growth strategies.
• Ability to manage competing priorities across multiple technology portfolios and stakeholder groups.
• Ability to travel to SHI, Partner, and Customer Events (25%).

The estimated annual pay range for this position is $200,000 - $250,000 which includes a base salary plus bonus.

The compensation for this position is dependent on job-related knowledge, skills, experience, and market location and, therefore, will vary from individual to individual.

Benefits may include, but are not limited to, medical, vision, dental, 401K, and flexible spending.

• medical
• vision
• dental
• 401K
• flexible spending

Equal Employment Opportunity – M/F/Disability/Protected Veteran Status

Since 1989, SHI International Corp. has helped organizations change the world through technology. We’ve grown every year since, and today we’re proud to be a $16 billion global provider of IT solutions and services. Over 17,000 organizations worldwide rely on SHI’s concierge approach to help them solve what’s next. But the heartbeat of SHI is our employees – all 7,000 of them.

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