Director of Digital Marketing & Partnerships

Job Description

Justin Alexander is looking for a strategic, data-driven Director of Digital Marketing & Partnerships to lead our global digital marketing efforts across email, paid media, and media partnerships. The ideal candidate is a strategic thinker with a strong command of performance data, equally comfortable shaping long-term vision and driving day-to-day execution. With two direct reports, this role drives measurable impact across both B2B and D2C channels.

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This position reports into the Global Director of Marketing and is based out of our Springfield, NJ headquarters on a hybrid schedule (4 days in office, Springfield, NJ; 1 day WFH).

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What You’ll Do | Shape digital marketing for one of the most beloved names in bridal fashion:

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Email Marketing (B2B + D2C)

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• Own and lead the global email strategy across both B2B and D2C audiences, including content, segmentation, personalization, data flows, and automations
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• Oversee email execution end-to-end, implementing operational best practices and building processes that support channel management, actionable reporting, optimizations, and team efficiency
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• Leverage data to identify optimization opportunities and refine strategies with a test-and-learn mindset
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• Elevate email as a brand and communication channel, ensuring templates, copy, and creative are visually compelling, on-brand, and focus on clarity, audience and conversion
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• Build and optimize automated, multi-channel journeys to enhance engagement; support new journey programs, ensuring operational feasibility, data readiness, and performance tracking
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• Partner with and provide strategic direction to the Digital Marketing Manager to define KPIs and optimize deliverability, open rates/click-to-open rate (CTOR), click-through rates (CTR), conversion rates and engagement rates
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• Partner with cross-functional partners including the broader marketing team, digital product, and design/merch to build scalable programs tied to key brand moments and launches
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• Maintain a consistent brand voice with our retail partners while thoughtfully balancing storytelling for brides across digital communications
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Paid Media & Partnerships

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• Lead and oversee global paid media strategy and execution across search, social, display, video, and programmatic channels, spanning both co-op and brand programs across all markets
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• Ground media strategy in our brand vision and business objectives, ensuring purposeful and cohesive execution across retail partner media and brand storytelling
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• Own end-to-end digital marketing investment, including the planning process, budgets, optimizations, and billing, maximizing ROI/return on ad spend (ROAS), and driving effectiveness across all markets
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• Partner with agency to define benchmarks and KPIs by channel, grounding targets in business goals and creating cross-team alignment on what success looks like and how it will be measured
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• Champion a test-and-learn roadmap across all paid channels, identifying opportunities to pilot new platforms, formats, and strategies to stay ahead and competitive in the marketplace
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• Manage agency relationships including scope, contracts, and performance discussions, ensuring partners are aligned, accountable, and delivering against expectations
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• Work cross-functionally with marketing team, digital product, analytics, and design/merch to drive alignment between media strategy, website activations, and broader business objectives
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• Partner with the broader marketing, social, influencer, analytics, and design/merch teams to ensure top-performing products are prominently featured in ad creative, and that assets are strategically and proactively briefed, developed, and optimized for each channel
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• Stay at the forefront of digital marketing trends, platform changes, and the competitive landscape, bringing forward-thinking ideas that sharpen our approach
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• Drive strategy and implementation for key media partnerships such as The Knot, evaluating opportunities to optimize for engagement and extend brand reach
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Website

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• Partner with the digital product team to strategize and execute website optimizations that improve the consumer journey and overall user experience across all touchpoints
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• Collaborate with digital product and design/merch teams to ensure best sellers and new arrivals are strategically surfaced and positioned across the website during key moments
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• Partner cross-functionally to inform and support SEO strategy, ensuring web content and architecture are optimized for discoverability and organic growth
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Leadership

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• Lead, mentor, and develop two direct reports, cultivating a culture of collaboration, continuous growth, and shared accountability
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• Build strong cross-functional partnerships across the organization, championing digital marketing as a driver of business growth and ensuring strategic alignment across all key teams
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• Serve as a strategic thought leader across the organization, delivering POVs, clear reporting, actionable insights, and recommendations to internal and external stakeholders/partners
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What You’ll Bring

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• 8+ years of digital marketing experience, with a strong track record across email, paid media, website and partnerships
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• Strong analytical mindset; fluency in performance data and comfort translating insights into strategy
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• Demonstrated experience managing global or multi-market programs across both B2B and D2C channels
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• Proven ability to lead and develop direct reports and build high-performing teams
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• Experience managing agencies, external partners, and multi-channel budgets at scale
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• Familiarity with MarTech platforms (e.g., HubSpot, Salesforce Marketing Cloud, or equivalent) and paid media platforms (Meta, Google, programmatic DSPs)
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• Experience with HubSpot Marketing Hub, email automation, behavioral workflows, and campaign analytics
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• Exceptional communicator with the ability to translate complex data and strategy into clear, compelling narratives for both technical and non-technical audiences
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• Bridal, fashion, luxury, or lifestyle brand experience a plus
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What You’ll Get (Compensation & Benefits)

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This role has an anticipated base salary range of $110,000 to $125,000 annually. The final offer will be determined based on experience, skills, and internal equity.

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Justin Alexander offers a comprehensive benefits package that includes:

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• Health, dental, and vision insurance with ancillary options
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• 401(k) with company match
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• Paid time off (vacation, sick days, holidays)
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• Family Building Benefits
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• Tuition Reimbursement
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• Employee discounts and more
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