Sales Manager

Job Description

Job Description

About the job

Job Title: Sales Manager – beem® Light Sauna (Wellness Studio)

Reports To: Franchise Owner

POSITION OVERVIEW

The Sales Manager is a revenue‑focused leader responsible for driving sales growth,

lead generation, and brand visibility for a franchise studio of beem® Light Sauna. This

role owns the execution of sales strategy and marketing initiatives while ensuring the

studio is fully optimized to convert prospects into long‑term members.

While operational oversight and team leadership are key parts of the role, salesperforman

ce, marketing execution, and revenue accountability are the toppriorities.

The ideal candidate is highly motivated by goals, fluent in current marketing tactics,

confident in closing sales personally, and skilled at training teams to do the same.

CORE RESPONSIBILITIES (SALES & MARKETING PRIORITY)

Sales Leadership & Revenue Growth

● Own and consistently achieve studio sales targets across all revenue streams:

memberships, packages, and retail

● Personally generate sales through in‑studio, phone, online, and event‑based

selling

● Build, manage, and optimize the full sales funnel: lead capture, follow‑up,

conversion, and retention

● Train, coach, and hold Wellness Sales Associates accountable to sales

processes, scripts, KPIs, and closing standards

● Analyze sales performance metrics and implement data‑driven improvementsMarketing Execution & Lead Generation

● Create and execute an ongoing, localized marketing plan focused on new client

acquisition, activation, and retention

● Drive organic and grassroots marketing initiatives including community outreach,

in‑person networking, and local partnerships

● Build and maintain B2B relationships that generate consistent referral traffic

● Manage and execute digital marketing efforts including social media, email

campaigns, and text campaigns

● Track marketing performance and ROI, adjusting strategy as needed to maximize

conversion and revenue

Retention & Client Experience

● Implement proven retention strategies that increase usage, satisfaction, and

lifetime value

● Ensure a high‑quality client journey from first touchpoint through long‑term

membership

● Address client concerns with professionalism and solution‑oriented

communication

TEAM & STUDIO MANAGEMENT

● Recruit, hire, onboard, train, supervise, coach, and mentor all studio staff

● Establish clear performance expectations and accountability for sales and

service standards

● Maintain studio readiness including cleanliness, inventory, and facility needs

● Manage studio budget, marketing spend, and performance reporting

● Collaborate closely with the Studio Owner and beem® Corporate Sales &

Marketing teams

● Participate in studio, regional, and company‑wide meetings and trainings

JOB REQUIREMENTS & QUALIFICATIONS

Required Experience & Skills

● 2+ years of sales‑driven experience, preferably in fitness, wellness, or

service‑based industries

● Proven success in lead generation, follow‑up, and closing new business

● Demonstrated experience executing marketing initiatives that drive measurable

sales results

● Strong B2B networking and partnership development experience

● Ability to generate personal sales and train others to do the same● Comfort owning revenue targets and working in a performance‑based

environment

Professional Competencies

● Strong verbal and written communication skills (in person, phone, and email)

● High level of organization, data management, and attention to detail

● Ability to assess KPIs, identify gaps, and take decisive action

● Proficient with computers, CRM systems, and studio software

● Professional, punctual, reliable, and trustworthy

● Ability to remain calm, respectful, and professional in all customer interactions

● Team‑oriented mindset with strong leadership presence

PHYSICAL REQUIREMENTS

The physical demands described here are representative of those required to

successfully perform the essential functions of the role.

● Ability to work flexible hours including evenings and weekends as needed

● Ability to sit or stand for extended periods (up to 4+ hours)

● Ability to bend, lift, kneel, climb stairs, and occasionally lift up to 30 pounds

● Must possess close, distance, peripheral, and depth perception vision

● Must be able to effectively hear and communicate in person and via telephone

COMPENSATION & BENEFITS

● Competitive base salary (full time 50K) based on experience and performance

● Bonus and/or commission opportunities tied directly to sales and revenue results

This role is ideal for a sales‑ driven leader who thrives on growth, accountability , and turning marketing ef forts into measurable revenue.

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