Chief Marketing Officer at UB Greensfelder LLP Cincinnati, OH

Chief Marketing Officer – UB Greensfelder LLP, Cincinnati, OH UB Greensfelder LLP is a leading law firm dedicated to exceeding client expectations and delivering superior, customized legal solutions across more than 25 specialized practice and industry groups. Position Overview The Chief Marketing Officer will lead the firm’s marketing, business development, and communications strategy, working closely with the Chief Operating Officer and leadership team to align with business goals and client needs. The role requires an in‑depth understanding of the legal industry, client acquisition strategies, and branding, with the ability to oversee a range of marketing initiatives, including content development, digital marketing, events, public relations, and client relations programs. Key Responsibilities Marketing Strategy Leadership Develop and execute a comprehensive marketing strategy that aligns with business objectives and the target client base. Position the firm as a thought leader in key practice areas, ensuring brand messaging reflects expertise and values. Conduct competitive analysis and industry research to inform strategy and positioning, identify trends, and adjust tactics as needed. Business Development – Client Engagement Build and maintain client relationships, strengthening existing relationships and attracting new clients. Lead efforts to identify and pursue new business opportunities, including cross‑selling services and pursuing new matters. Develop client retention programs such as newsletters, events, and thought‑leadership content to maintain strong relationships. Digital Marketing & Communications Lead digital marketing efforts, including SEO, SEM, social media, content marketing, and website optimization. Oversee development of engaging, client‑focused content (blogs, articles, case studies, white papers) and ensure the site showcases services and expertise. Manage presence on key social media platforms and public‑relations efforts to accentuate the firm’s leadership in the legal sector. Thought Leadership & Industry Engagement Develop and execute a content strategy that showcases legal expertise through blogs, webinars, case studies, and speaking engagements. Plan and execute key industry events, client seminars, and conferences, ensuring representation at relevant forums. Identify publishing, media, and speaking opportunities that enhance reputation and market presence. Team Leadership & Development Lead, mentor, and develop a high‑performing marketing and business development team. Collaborate with lawyers and practice groups to align marketing and business development efforts with client objectives. Coordinate with other departments (HR, IT, Finance) to ensure alignment in firm‑wide communications and branding. Budgeting & Financial Management Manage the marketing department’s budget, ensuring high return on investment for all initiatives. Monitor performance of marketing campaigns, adjusting strategies based on measurable outcomes. Marketing Analytics & Reporting Use analytics and KPIs to track campaign performance, client acquisition, and brand impact. Report results regularly to the Managing Partner and leadership team. Gather and analyze client feedback and market trends to refine marketing strategies. Qualifications Education : Bachelor’s degree in marketing, business administration, or related field; advanced degree (MBA, JD, or similar) is a plus. Experience : Minimum of 10 years of marketing leadership experience, preferably in the legal industry, with proven success in driving business growth and brand awareness. Experience in digital marketing, public relations, content creation, and event planning within a law firm or similar professional services environment. Skills : Strong understanding of the legal industry and client acquisition; leadership experience managing cross‑functional teams; expertise in digital marketing channels (SEO, SEM, social media, email marketing); ability to analyze data and adjust strategies. Personal Attributes : Strategic thinker with results orientation; strong leadership and team‑building skills; ability to manage multiple projects and priorities; highly adaptable and innovative; proactive, self‑starter and problem solver with exceptional organizational skills. EEO Statement UB Greensfelder recognizes the importance of forming inclusive teams and encourages candidates from a variety of backgrounds to apply. #J-18808-Ljbffr Carlsbad Tech