Email & APP Marketing Specialist

Description About Us Headquartered in the United States, TP-Link Systems Inc. is a global provider of reliable networking devices and smart home products, consistently ranked as the world’s top provider of Wi‑Fi devices. The company is committed to delivering innovative products that enhance people’s lives through faster, more reliable connectivity. With a commitment to excellence, TP-Link serves customers in over 170 countries and continues to grow its global footprint. We believe technology changes the world for the better! At TP-Link Systems Inc, we are committed to crafting dependable, high-performance products to connect users worldwide with the wonders of technology. Embracing professionalism, innovation, excellence, and simplicity, we aim to assist our clients in achieving remarkable global performance and enable consumers to enjoy a seamless, effortless lifestyle. Overview We are seeking a detail-oriented and data-driven Email & App Marketing Specialist to drive customer engagement, retention, and revenue growth across TP-Link's US market. This role will be responsible for planning and executing email marketing campaigns, managing CRM initiatives, and developing targeted in‑app marketing experiences within the Tether and Deco app ecosystems. The ideal candidate has hands‑on experience with lifecycle marketing, email automation, audience segmentation, and mobile app engagement strategies. Working closely with cross‑functional teams, they will create compelling customer journeys, optimize campaign performance through data analysis, and drive adoption of new products, Wi‑Fi upgrades, firmware updates, and subscription services. Success in this role requires strong CRM platform expertise, excellent copywriting skills, and a passion for leveraging customer insights to improve engagement, increase customer lifetime value, and reduce churn. Responsibilities

1. US Email Marketing & CRM Calendar Calendar Execution: Plan, schedule, and send promotional and lifecycle email campaigns tailored to the US market, key shopping events (e.g., Black Friday/Cyber Monday, Back-to-School, Prime Day), and product launch timelines. Copywriting & Messaging: Craft high‑converting email subject lines, preview text, body copy, and calls-to-action (CTAs) optimized for US consumer preferences. Audience Segmentation: Segment US subscribers based on hardware purchase history (Deco, Arche), active app usage, customer lifecycle stage, and behavioural engagement. Technical Setup & QA: Configure campaigns, build dynamic product blocks, test links/landing pages, and deploy error‑free broadcasts using CRM platforms
2. App Marketing Ownership (Tether & Deco Apps - US Market) In‑App Campaigns: Design and deploy targeted in‑app messages, push notifications, and banner promotions within TP‑Link’s mobile app ecosystems (Tether & Deco) specifically for US users. Upselling & Feature Adoption: Drive awareness of app‑exclusive features, highlight firmware updates, and run targeted campaigns to cross‑sell Wi‑Fi 7 upgrades and paid subscription services (e.g., HomeShield)

Requirements Bachelors degree required. 3+ years of experience in lifecycle marketing, email marketing, or CRM management within the US market (consumer electronics or DTC e‑commerce preferred). App Marketing & Push Experience: Hands‑on experience creating in‑app messages, push notifications, and lifecycle triggers within native iOS/Android apps. Hands‑on CRM Mastery: Proficiency with modern email/CRM platforms (Klaviyo, HubSpot, Braze, or equivalent) and advanced segmentation logic. Data‑Driven Mindset: Ability to analyze campaign data to refine segmentation, increase customer lifetime value (LTV), and lower churn Benefits Salary Range: $73,500-$100,000 Benefits: Fully paid medical, dental, and vision insurance (partial coverage for dependents) Contributions to 401k funds Over four weeks of PTO per year Bi‑annual pay increases Health and wellness benefits, including free gym membership Quarterly team‑building events At TP-Link Systems Inc., we are continually searching for ambitious individuals who are passionate about their work. We believe that diversity fuels innovation, collaboration, and drives our entrepreneurial spirit. As a global company, we highly value diverse perspectives and are committed to cultivating an environment where all voices are heard, respected, and valued. We are dedicated to providing equal employment opportunities to all employees and applicants, and we prohibit discrimination and harassment of any kind based on race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. Beyond compliance, we strive to create a supportive and growth‑oriented workplace for everyone. Please, no third‑party agency inquiries, and we are unable to offer visa sponsorships at this time. #J-18808-Ljbffr TP-Link Systems Inc.