Senior Performance Marketing Manager, Paid Acquisition

Role Description

This is Maven Consumer's founding performance marketing hire — a true 0-to-1 opportunity to build the paid acquisition engine for a category-defining women's and family health platform. You'll own strategy and hands-on execution across paid channels, with budget authority and direct accountability to CAC and subscriber quality targets. Reporting to the General Manager, Consumer, you'll work in close partnership with the core consumer team.

As a Senior Performance Marketing Manager, you will:

• Own paid acquisition hands-on across our core digital channels: Meta, Google, and TikTok. Champion new channel experimentation over time.
• Directly manage campaigns in-platform, owning performance outcomes and communicating clearly & frequently with the broader consumer team about creative, targeting and pacing.
• Turn ad performance data into creative insight, and power the feedback loop with creative partners (internal + external) to rapidly test and learn from new ad concepts and formats across channels.
• Execute on a structured creative testing process, including creative ideation, brief creation, concept testing, ad iteration and scaling.
• Leverage AI creative tools to generate and test ad variants faster.
• Drive landing page and funnel experimentation directly; write briefs, review copy, and push tests live with eng/product support.
• Own channel reporting & deeply understand attribution and measurement strategy to be rigorous about channel impact.
• Own paid media budget planning and ROI reporting in partnership with Finance.
• Run your own analyses; comfortable using AI-assisted analytics tools to move faster and surface insight more efficiently.
• Bring competitive and channel intelligence to the consumer team as the performance marketing expert in the room.
• Ensure all campaigns adhere to healthcare advertising best practices, including HIPAA-conscious targeting and health category creative restrictions.

Qualifications

• 5–8 years in performance or growth marketing.
• Experience in consumer health, wellness, or DTC subscription required.
• Track record owning and scaling paid acquisition budgets from $0 to $MM with budget authority.
• Hands-on fluency across paid social (Meta, TikTok), SEM, and attribution tooling; you build your own analyses (SQL expected, Mixpanel/Amplitude required).
• You actively use AI to move faster — iterating on copy, testing creative, accelerating your own analysis. Genuinely curious and always experimenting.
• Sharp creative judgment: you know what good looks like and have moved metrics with it.
• Comfortable in 0-to-1 environments: ambiguous, fast-moving, high ownership.

Requirements

This is a remote role open to candidates based in the United States, with a strong preference for those based in San Francisco.

The base salary range for this role is $140,000 - $175,000 per year. You will also be entitled to receive equity and benefits. Individual pay decisions are based on a number of factors, including qualifications for the role, experience level, and skillset.

This role requires active work authorization in the US.

Benefits

• Maven for Mavens: access to the full platform and specialists, including care for mental health, reproductive health, family planning and pediatrics.
• Whole-self care through wellness partnerships.
• Hybrid work, in office meals, and work together days.
• 16 weeks 100% paid parental leave and new parent stipend (for Mavens who've been with us for 1 year+).
• Annual professional development stipend and access to a personal career coach through Maven for Mavens.
• 401K matching for US-based employees, with immediate vesting.