Financial Accounting Specialist

About WowNow

Under P&R Measurement, WowNow is an AI-powered creation-to-manufacturing platform that turns ideas into physical products instantly, socially, and culturally. We sit at the intersection of AI, creator culture, and real-world production, enabling creators, brands, and communities to turn moments into objects.

About the Role:

At WowNow, as our business scales and iterates rapidly, the finance team acts not just as the bookkeeper, but as the guardian of compliance and a strategic business partner. We require a finance professional with a global perspective, capable of navigating seamlessly between U.S. and Chinese accounting standards and business cultures.

You will establish the financial foundation for our U.S. entity. Beyond daily accounting operations and tax compliance, you are expected to leverage insightful financial analysis to actively support business growth initiatives. You will work closely with the China HQ finance team, ensuring efficient cross-border fund flow and transparent financial reporting. We are looking for a reliable partner who can manage complex data with integrity and provide actionable financial insights to leadership.

Responsibilities:

1. Financial Reporting & Compliance : Manage the full cycle of monthly, quarterly, and year-end financial closings. Ensure all financial statements and reporting comply with US GAAP and relevant local statutory requirements.
2. Cross-Border Accounting : Oversee daily accounting operations between the U.S. entity and China HQ, including intercompany reconciliations, fund transfers, and consolidated financial reporting.
3. Financial Planning & Analysis (FP&A) : Partner with business units to develop annual budgets and rolling forecasts. Provide variance analysis to help leadership understand key drivers of revenue and expenses.
4. Tax & Audit Management : Coordinate with external CPA firms for corporate tax filings, sales tax compliance, and annual audits. Ensure all local, state, and federal tax obligations are met in a timely manner.
5. Internal Controls & Process Optimization : Establish and refine internal financial policies and workflows for a fast-growing startup environment, including expense management, payroll processing, and procurement-to-pay cycles.
6. Cash Flow Management : Monitor daily cash positions and optimize working capital. Provide strategic insights on cash burn rates and funding requirements to support the companys expa
7. IPO Assistance : Assisting with domestic IPO audits and supporting the disclosure of annual and interim reports for domestic listed companies.

Requirements:

1. Bilingual Proficiency : Fluency in English and Mandarin (written and spoken) is required to effectively communicate with both the U.S. team and China-based R&D/Finance departments.
2. Educational & Professional Background : Bachelors degree in Accounting, Finance, or a related field. 35 years of progressive experience in accounting or corporate finance; CPA or ACCA qualification is highly preferred.
3. Cross-Cultural Expertise : Solid understanding of both US GAAP and PRC GAAP. Experience working in a cross-border environment or with U.S. subsidiaries of Chinese technology companies is a strong plus.
4. Technical Skills : Proficiency in mainstream ERP systems (e.g., NetSuite, QuickBooks, or SAP) and advanced Excel modeling skills. Experience with automated expense and payroll tools is preferred.
5. Startup Adaptability : Ability to thrive in a high-growth, "zero-to-one" environment. A proactive problem-solver who can build processes from scratch and adapt to evolving business needs.
6. Attention to Detail : Exceptional analytical skills with a high degree of accuracy and integrity in handling sensitive financial data.