US Sales Lead

Rule 28 is a science-led performance cycling apparel brand , wind tunnel tested at Silverstone SSEH and ATP Performance, built on the idea that kit should be engineered, not just designed. We work with pro athletes including Dylan Johnson, Mike Woods, Adam Roberge, and Emma Langley, and we're building out our US presence from Austin, Texas. We're looking for a sales-driven closer to grow that presence — in bike shops, with clubs and teams, and at races across Texas. THE ROLE This is a commercial role, plain and simple. You'll be selling Rule 28 into three channels: Wholesale — Growing our US retailer accounts. We have a target list of 40+ premium shops to start, and it's yours to expand. Team & Club Kit — Selling custom kit packages to cycling clubs, teams, and corporate groups. This is likely the biggest opportunity in the role — high-value, recurring, and a natural fit for someone plugged into the local scene. B2C / Events — Direct sales at races, expos, and gran fondos, plus running our Drop Ride series as a real sales funnel, not just a group ride. Content isn't the focus of this role — we've got that covered through our athletes — but there's a small documentary layer to it. When we're building out something like a new race event or a Drop Ride, we want it captured as it happens: native, in-the-moment, phone-shot. Think "documenting the life of the business," not polished brand content. If you naturally post when you're out at a shop, an event, or building something new, great — it's a small part of the role, not a production job. REQUIREMENTS You must possess authentic product knowledge and firsthand understanding of the performance needs of modern cyclists and triathletes. Have real sales experience — B2B, apparel/outdoor/endurance industry a strong plus, but a track record of closing deals matters more than the specific industry. Be comfortable with commission-heavy pay — this role is built for someone who wants upside, not just a fixed base. Be based in Austin or nearby, with genuine ties to the Texas cycling/triathlon community (or the ability to build them fast). Be self-directed and comfortable owning a pipeline against a quota — this is a small team, you'll have real autonomy and real accountability. WHAT WE OFFER BEYOND PAY Free kit — you'll ride in what you sell. Flexibility around your own race schedule — if you're racing, training blocks and race weekends are respected, not fought against. We want someone who lives this sport, and that means building the role around your season, not despite it. Direct access to the athlete network and brand story to use in your pitches — this isn't a role where you're selling on your own. TWO WAYS TO WORK WITH US — apply for either, or both Option A — Full-Time Commission: 5–8% on wholesale accounts, 5–10% on team/club kit deals, plus bonus on event/Drop Ride-driven sales Realistic total at target performance: $65,000–$95,000+, uncapped upside 90-day trial period with clear, agreed targets before conversion to ongoing full-time Option B — Fractional 15–20 hrs/week, contractor basis, 3-month initial term Monthly retainer: $1,500–$2,500, plus the same commission structure as above Ideal if you want to test the fit — for us and for you — before committing to something bigger Strong performance leads directly to a full-time conversation #J-18808-Ljbffr Rule 28 Clothing