Technical Marketing Manager

Technical Marketing Manager

At ROHM, we are pioneers in designing, developing, and delivering innovative analog and power semiconductor products that drive modern technologies. Our solutions are critical in enabling advancements across diverse sectors, from automotive to consumer electronics, industrial applications, and more. We are seeking a highly skilled and motivated Technical Marketing Manager to join our team and contribute to our continued success.

The Technical Marketing Manager will play a pivotal role in bridging the gap between engineering, product development, and marketing. You will be responsible for positioning and promoting our cutting-edge analog and power semiconductor products to targeted markets, ensuring their technical advantages are effectively communicated to customers and partners. This role requires a combination of technical acumen and marketing expertise to drive product adoption, identify new market opportunities, and provide technical insights to the marketing and sales teams.

Duties and Responsibilities:

To perform this job successfully, an individual must be able to perform each essential function satisfactorily to include but not limited to:

• Develop and execute technical marketing strategies that align with business objectives and market needs for analog and power semiconductor products.
• Collaborate with engineering, R&D, and product management teams to translate technical features into compelling value propositions.
• Drive content creation including technical documentation, white papers, product demos, presentations, and application notes that highlight product advantages.
• Conduct competitive analysis to understand industry trends, emerging technologies, and market positioning.
• Work closely with the sales team to provide technical expertise, assist with customer engagements, and support the development of targeted marketing campaigns.
• Identify and evaluate new markets, customer segments, and applications for existing and future product lines.
• Manage product launch initiatives by working with cross-functional teams to ensure timely delivery and market adoption.
• Attend industry events, conferences, and customer meetings to represent the company and promote products.
• Track product performance, market feedback, and emerging trends to refine and optimize marketing strategies.

Qualifications:

Education/Experience:

• Bachelor's degree in Electrical Engineering, Marketing, or a related technical field
• 5+ years of experience in engineering or technical marketing within the semiconductor industry, preferably focused on analog or power semiconductors.

Skills/Abilities:

• Strong understanding of analog and power semiconductor technologies, applications, and markets.
• Proven ability to create and execute go-to-market strategies for technical products.
• Excellent communication skills with the ability to present complex technical concepts to non-technical audiences.
• Experience in customer-facing roles, providing technical guidance and support to sales teams.
• Analytical mindset with the ability to assess market trends and customer needs.
• Experience working with cross-functional teams including engineering, sales, and marketing.

Other Skills Required: Time Management, Critical Analysis, Problem-solving, Computerized systems, Organizational, Communication, Negotiation, Interpersonal, Attention to Detail, Ability to work in diverse and fast-paced environments and flexible changing directions, Ability to conduct presentations, Maintain professional communication and build rapport with internal and external customers.

Work Conditions/Physical Requirements: Office environment, driving vehicle, airline flights, lift, stand, sit, bend, reach, pull, repetitive motion

What We Offer:

• Competitive salary and bonus structure
• Comprehensive benefits package (medical, dental, vision and life insurance)
• 401(k) plan with company match
• Paid Time Off (PTO)
• Professional development opportunities
• Flexible work environment

How to Apply: Interested candidates are encouraged to submit their resume and a cover letter detailing their qualifications and experience. Job code and salary requirements should be submitted for full consideration.

ROHM is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment all employees.