Vice President of Marketing, Franchise, Data-Driven, B2B
Confidential
Vice President of Marketing, Franchise, Data-Driven, B2B
About the Company
Growth-oriented franchise company seeking to expand B2B marketing across franchise networks.
Industry
Consumer Services
Type
Privately Held
About the Role
The Company is in search of a strategic and results-driven Vice President of Marketing to spearhead the growth of B2B channels, with a specific focus on franchise networks. The successful candidate will be responsible for defining and owning the overall marketing strategy, leading B2B marketing initiatives, and developing franchise marketing programs that ensure consistent brand execution and measurable performance. This role demands a leader with a proven track record in B2B marketing, at least 5 years' experience in senior leadership roles, and a strong background in brand strategy and positioning for complex, growth-oriented organizations. The VP of Marketing will also be tasked with overseeing multi-channel campaign execution, and data-driven performance measurement, and will be expected to partner with sales, product, and franchise stakeholders to build integrated programs and optimize marketing ROI. Applicants for the Vice President of Marketing position at the company should possess deep expertise in data and analytics, including experience with marketing analytics, attribution, CRM, marketing automation, and BI tools. The role requires a leader with exceptional leadership and people-management skills, capable of scaling a high-performing marketing team and driving continuous improvement through testing, marketing automation, personalization, and customer segmentation. The ideal candidate will have a strong command of multi-channel environments and a proven ability to manage sizable marketing budgets, agencies, and vendor relationships with a focus on ROI and efficiency. Superior communication and presentation skills are essential, as the VP of Marketing will be expected to present marketing performance, strategic plans, and business cases to executive leadership and the board.
Functions
- Marketing
- ...State requirements where the vehicle is driven. Typical Qualifications To perform the... ...communication skills; may read and interpret data, information and documents; observe and... ...are independently owned and operated franchised businesses, (ii) it will be the independent...DataFranchiseWork at officeLocal areaFlexible hours
U.S. Lawns
Livonia, MI3 days ago - ...systems (ADP Workforce Now) and ensures data integrity, reporting, and process efficiency... ...policy acknowledgment, and audits. Data-Driven HR Analytics Implement HR metrics to... ...Education And Experience Preferred experience in franchising or multi-brand environment Master’s...DataFranchiseWork at office2 days per week
Alliance Franchise Brands
Plymouth, MI3 days ago - ...State requirements where the vehicle is driven. Can work independently in the absence... ...skills; may read and interpret data, information and documents; observe and respond... ...offices are independently owned and operated franchised businesses, (ii) it will be the...DataFranchiseWork at officeLocal areaFlexible hours
U.S. Lawns
Livonia, MI4 days ago - ...written and oral communication skills; may read and interpret data, information and documents; observe and respond to people and situations... ...i) all U.S. Lawns offices are independently owned and operated franchised businesses, (ii) it will be the independent franchisee, and not...DataFranchise
U.S. Lawns
Livonia, MI3 days ago - ...Intern. We are looking for a dynamic and driven candidate who is interested in joining a... ...preparing federal, state, and local income/franchise tax returns and supporting workpapers.... ...R&D Tax Credit Gather and analyze data to support R&D tax credit studies. Assist...DataFranchiseWork experience placementInternshipLocal area
Minth North America, Inc.
Wixom, MI1 day ago $18 - $35 per hour
...competitive offers and provide critical market feedback to the Store Manager regarding local... ...Staying up-to-date on the latest data/entertainment technology and devices, such... ...is the nation's largest wireless retail franchise with over 400 stores and growing. This franchise...DataFranchiseBase plus commissionHourly payLocal areaAfternoon shift$21 - $24 per hour
...Corporation Compensation Data Starting Pay: $21.00 - 24.00... ...one of North America's largest marketers and distributors of automotive... ...total car care at nearly 470 franchised tire and automotive service... ...the types/classes of vehicles driven during company business Must...DataFranchiseFull timeTemporary workLocal areaImmediate startTBC
Belleville, MI2 days ago$16 - $18 per hour
...the "Company," but excluding independently owned and operated franchise locations). The Company is an equal employment opportunity employer... ...regarding Jackson Hewitt employment opportunities. Message and data rates may apply. Text STOP to opt-out. By submitting an...DataFranchiseHourly payExtra incomeFull timePart timeLocal areaRelocation packageFlexible hoursShift workJackson Hewitt Tax Service, Inc.
Canton, MI13 hours ago- ...purpose-inspired, performance-driven company powered by exceptional... ...than 22,300 stores across 90+ markets. Our success is built on the strength... ...our people, technology, and franchise system. As a leader in... ...communicate global messages, and use data to improve readership, content...DataFranchiseWork at officeShift work
Domino's Pizza LLC
Ypsilanti, MI13 hours ago $47.5k - $60k
...excitement every day. If you're driven, positive, and committed to making a lasting... ...every employee, inspiring a diverse franchise network, and uplifting the members and communities... ...solely responsible for all privacy and data protection matters related to their...DataFranchiseFull timeCasual workOrange theory
South Lyon, MI4 days ago$14 per hour
...listening and communication Ability to multi-task and enter customer data into move software while on the phone Confidence to initiate... ...at the individually owned and operated TWO MEN AND A TRUCK ® franchise located in Livonia, Michigan. The employer at this location is...DataFranchiseImmediate start- ...purpose-inspired, performance-driven company powered by exceptional... ...than 22,300 stores across 90+ markets. Our success is built on the strength... ...our people, technology, and franchise system. As a leader in... ...business results. Uses feedback and data to continuously improve...DataFranchiseWork at officeShift work
Domino's Pizza LLC
Ypsilanti, MI2 days ago - ...closely with the Clinical Director and franchise leadership to support clinical quality,... ...completion, and caseload development. Use data to help identify trends, barriers, and... ...Collaborate with Ellie Mental Health marketing and outreach resources to support clinic...DataFranchiseFull timePrivate practiceLocal area3 days per week
Ellie Mental Health - 132
Livonia, MIa month ago $13 - $18 per hour
...manner Participating in studio marketing and outreach events... ...to lead with excellence, and driven to inspire the members and community... ..., inspiring a diverse franchise network, and uplifting the members... ...responsible for all privacy and data protection matters related to...DataFranchiseHourly payFull timePart timeCasual workNight shiftWeekend workDay shiftAfternoon shiftOrange theory
South Lyon, MI3 days ago- ...: Sales & General Manager Reports to: Franchise Owner COMPANY OVERVIEW: YogaSix... ...* Highly organized, proficient in data management, ability to prioritize and meet... ...* Schedule/participate in Grassroots Marketing partnerships on a frequent basis to drive...DataFranchiseFull timeLocal areaFlexible hoursNight shift
Club Pilates
Canton, MI17 days ago - ...management for their assigned markets. The incumbent partners closely... ...of all budget and forecast data. Drives the improvement and standardization... ...entities (e.g., tax filings, franchise, host and royalty fees).... ...to improve our environment.Driven: We deliver results in the...DataFranchiseFull timeContract workTemporary workLocal area
Republic Services
Wayne, MI13 hours ago $60k - $70k
...health and operational effectiveness of the market center. This individual is responsible... ...making sound decisions based on facts and data. They take pride in accuracy,... ...part of the world's largest real estate franchise by agent count, our Market Center combines...DataFranchiseWork at officeLocal areaKeller Williams Professionals
Plymouth, MI4 days ago- ...purpose-inspired, performance-driven company powered by exceptional... ...than 22,300 stores across 90+ markets. Our success is built on the strength... ...our people, technology, and franchise system. As a leader in... ...engagement approaches, using data, feedback, performance metrics...DataFranchiseShift work
- ...Program Marketing Manager CPA.com is seeking a Program Marketing Manager to support the strategy and execution of B2B omni-channel marketing programs for a portfolio of CPA.com tax... ...actionable marketing plans and supports data-driven optimization to meet performance...Data
CPA.com
Northville, MI2 days ago - ...experience in the revenue management, sales and marketing, or related professional area.OR• 4-year... ...and Reporting Revenue Management Data• Analyzes information, identifies... ...and market analysis to hotels/clusters/franchise partners/owners.• Communicates market direction...DataFranchiseWork experience placement
Marriott International
Romulus, MI4 days ago $36k - $40k
...local pest-control company looking for a driven Commercial Sales Representative to help build... ...by uncapped earning potential Previous B2B sales or business-development experience... ...build something we'd like to talk. This franchise is independently owned and operated by a...FranchiseLocal areaFlexible hours- ...management for their assigned markets. The incumbent partners closely... ...of all budget and forecast data. Drives the improvement and standardization... ...entities (e.g., tax filings, franchise, host and royalty fees).... ...to improve our environment. Driven: We deliver results in the...DataFranchiseTemporary workLocal area
$71.7k - $129.5k
...designed for ambitious, results-driven sales professionals who are... ...products and services to underserved markets. This is a true hunter role... ..., including price plans, data services, handsets, and accessories... ...(Preferred) ~ Outside B2B sales experience. (Preferred)...DataFull timeTemporary workPart timeWork experience placementLocal areaFlexible hoursT Mobile US
Livonia, MI2 days ago$90k - $160k
...Build Your Career With Michigan’s #1 Midas Team The #1 Midas franchise in Michigan by sales — and still family-run. Managers, service... ...Wants unlimited earning potential Thrives in a performance-driven shop What Our Techs Actually Make: $90,000 – $160,000+ per year...FranchiseHALCO MANAGEMENT, INC.
Livonia, MI2 days ago- ...the “Company,” but excluding independently owned and operated franchise locations). The Company is an equal employment opportunity employer... ...regarding Jackson Hewitt employment opportunities. Message and data rates may apply. Text STOP to opt-out. By submitting an...DataFranchiseFull timePart timeSeasonal workLocal areaRelocation packageFlexible hoursShift work
Jackson Hewitt
Westland, MI13 hours ago - ...their product knowledge They thrive in a fast-paced, retail-driven environment They're focused on building a loyal client base... ...people feel their best, we can't wait to meet you! *ME SPE Franchising, LLC ("ME SPE") is a national franchisor of independently...FranchiseRelocation packageFlexible hours
Massage Envy PCRK
Canton, MI2 days ago - ...automotive, off-highway and agricultural vehicle markets. We're focused on the areas of greatest... ...and review of state income and franchise tax returns, extensions, and estimated payments... ...depreciation and state tax apportionment data. Coordinate and maintain tax calendars...DataFranchiseLocal area
Stoneridge
Novi, MI1 day ago - ...at distances close to the eyes, such as preparing and analyzing data, viewing computer screen and expansive reading. Be exposed... ...reasonably accommodate individuals with disabilities. This franchise is independently owned and operated by a franchisee. Your application...DataFranchiseContract workWork at officeLocal areaImmediate start
ServiceMaster Restore
Farmington, MI13 hours ago - ...administrative support to our Operations team, leadership team, franchise owners, and customers. This person will help JAN-PRO operations... ...for maintaining operations tracking systems, completing data entry and providing backup to thee front desk receptionist and...DataFranchiseFull timeLocal area
$300k
...Opportunity to be part of a purpose driven organization that supports... ...to meet needs. Evaluate market trends and recommend products... ...and sales/gross profit margin data. Perform administrative duties... ...years Restaurant Management, B2B or outside sales experience, or...DataInternshipRelocationWeekend workAfternoon shift
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