PAID SEARCH SPECIALIST

Role Description

We're looking for a hands-on Paid Search Specialist who thrives on building and optimizing Google Ads campaigns that generate high-quality B2B leads across international markets. You'll play a key role in scaling our global candidate acquisition engine by owning high-intent Google Search campaigns while collaborating closely with our Creative and Growth teams to continuously improve performance.

If you're passionate about Google Ads, performance marketing, experimentation, and data-driven optimization, we'd love to hear from you.

To be successful in this role, you'll have proven hands-on experience running Google Ads (Paid Search) campaigns for B2B businesses across multiple international markets.

Responsibilities

• Plan, manage, and optimize Google Ads (Paid Search) campaigns while supporting paid media initiatives across Meta and LinkedIn.
• Own keyword strategy, bidding strategies, match types, and search intent optimization to drive high-quality candidate acquisition.
• Test and experiment with emerging advertising platforms such as Reddit, X (Twitter), and TikTok.
• Own the complete lifecycle of paid campaigns, including targeting, creative briefing, testing, optimization, reporting, and ongoing improvements.
• Partner closely with the Creative and Content teams to develop and continuously improve high-performing ad creatives.
• Monitor and optimize campaign performance using KPIs such as CPL, CPA, ROAS, and conversion rates.
• Analyze campaign performance and transform data into actionable recommendations that improve acquisition efficiency.
• Stay up to date on platform updates, algorithm changes, advertising trends, and industry best practices.
• Continuously A/B test headlines, creatives, landing pages, audiences, and calls-to-action to maximize conversion rates.
• Build and maintain performance dashboards while communicating campaign insights and recommendations to leadership.

Qualifications

• 3–6 years of hands-on experience managing Google Ads (Paid Search) campaigns.
• Proven experience running B2B paid media campaigns with a strong focus on lead generation and performance marketing.
• Experience managing and optimizing campaigns across multiple international markets, regions, or global audiences.
• Strong understanding of keyword research, search intent, match types, bidding strategies, and conversion optimization.
• Proven success improving campaign performance while reducing CPL, CPA, and acquisition costs.
• Experience managing Google Ads campaigns end-to-end, from campaign setup through optimization and reporting.
• Experience with Meta Ads and/or LinkedIn Ads.
• Strong analytical mindset with experience using Google Analytics, Looker Studio, Mixpanel, or similar reporting tools.
• Comfortable managing and scaling paid advertising budgets across multiple channels.
• Experience collaborating with Creative teams to develop high-converting advertising assets.
• Familiarity with emerging advertising platforms such as Reddit Ads, X Ads (Twitter), or TikTok Ads.
• Highly autonomous, organized, and comfortable working in a remote-first environment.

Nice to Have

• Experience with landing page testing and conversion rate optimization (CRO).
• Experience working with marketing automation platforms and CRM integrations.
• Experience leveraging first-party data and audience segmentation strategies.
• Familiarity with attribution modeling and multi-touch reporting.

Benefits

• Competitive salaries.
• Long-term career opportunities.
• Chance to work with some of the most innovative companies across Europe and the United States.