Vice President

VP, Paid SearchThe VP, Paid Search is responsible for leading the success of clients' paid search campaigns by providing thought leadership on campaign strategies and optimization, and building strong relationships and establishing clear lines of communication with clients, partners, and internal staff members. As a VP of Search, you'll manage the strategy and oversee planning, optimization and reporting of client SEM campaigns. You will also find opportunities to integrate SEM with other capabilities.ResponsibilitiesProvide vision, direction, management and support to individuals within the team to ensure their work aligns with our mission and goalsMotivate and manage a paid search media team in the creation, development, and execution of campaigns to meet/exceed expectations within budget and time parametersFoster strong relationships with internal teams and client groupsDevelop action plans to achieve and measure media success, including defining metrics, strategies for measurement and optimizationAdvocate the value of paid search media and help educate clients, partners and internal teams on the latest developments and capabilities in this quickly evolving media channelsProvide team direction for improving campaign performance through optimization and/or implementing new features and strategiesLead presentations to both clients and internal teams showcasing campaign strategy and performance resultsDevelops, manages, and monitors client P&L's for assigned accountsImplement complete media planningIntroduces Process Development Input, Quality Assurance and Best Practices InputCollaborates with other department leads to share ideas, communicate service offerings, and identify and deliver new solutions for clientsKeeps senior management apprised of key client opportunities, potential risks and other key nuances which affect the health of the businessPrepares and presents annual financial plans and staffing plansDevelops a complete understanding of each client's goals, markets, needs and expectationsWorks within client relationships to champion initiatives that drive marketing decisions across digital channelsAttends client meetings on ongoing basis, interface as needed with executive level and middle management level on client side during meetings and presentationsAdvocates across functional areas within client relationships (e.g. IT professionals, marketing/product managers, C-level executives) to develop rapport and deliver complex solutionsCommunicates and implements a Participation Planning Process or all accountsSolves client problems and uses conflict management skills within a professional environmentManages strategy development and execution for in-depth marketing analysis areas, including segmentation, attitudinal/motivational analysis, concept/copy testing, sales forecasting, response prediction, advertising value, consumer profiling, customer profitability analysis (lifetime value), media mix modelling, conversion attribution analysis and return on investment measurementLeverages syndicated digital research (e.g. ComScore, Nielsen, Hitwise) to benchmark trends and/or manage expectations of forecasted trendsEmbraces and encourages a culture based on team work, collaboration, and intellectual curiosityMotivates, leads, and manages internal teams, working collaboratively to drive programs that meet our clients' business objectivesEstablishes expectations and goals for team on performance marketing and thought leadershipProvide training as needed for teamSupports the development and documentation of standard methodologies to improve operational efficiencies within the team and the groupQualificationsBachelor's degree or higher preferred, ideally with a concentration in marketing, advertising, business, or equivalent10+ years of account management experience in online advertising (paid search), direct marketing, or e-commerce with increasing levels of responsibility within an agency or media company, including client-facing responsibilities7+ years of experience in interactive marketing or business consulting using data and information to drive specific targeting and marketing recommendationsMust have a strong knowledge of AI utilization within Performance media space7+ years of team management experiencePossess strong analytical skills and the ability to interpret campaign performance data and provide insights and optimization recommendationsUnderstanding of best practices for leveraging social media for brand communicationKnowledge of statistical methods and testing methodology preferredDeep knowledge of ad serving platforms and online analytic solutionsExcellent relationship building, diplomacy, and decision making skills with the ability to think creatively.Proficiency in Microsoft Office Suite with intermediate to advanced understanding of ExcelAdditional InformationStarcom is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include:Paid Family Care for parents and caregivers for 12 weeks or moreMonetary assistance and support for Adoption, Surrogacy and FertilityMonetary assistance and support for pet adoptionEmployee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balanceTuition AssistancePaid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and moreMatching Gifts programsFlexible working arrangements'Work Your World' Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)Business Resource Groups that support multiple affinities and alliancesThe benefits offerings listed are available to U.S. based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.Compensation Range: $146,490 - $210,420 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. This role may also be eligible for bonus or incentive compensation. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 10/5/2025.If you require accommodation or assistance with the application or onboarding process specifically, please contact View email address on click.appcast.io. All your information will be kept confidential according to EEO guidelines.