Senior Digital Marketing Specialist

Senior Digital Marketing Specialist

Tennessee Oncology, one of the nation's largest, community-based cancer care specialists, is home to one of the leading clinical trial networks in the country. Established 1976 in Nashville, Tennessee Oncology's mission remains unchanged: To provide access to high-quality cancer care and the expertise of clinical research for all patients, at convenient locations within their community and close to their home. Our growing network of physicians and locations is based on this mission. Tennessee Oncology is committed to advancing both the science of detection and targeted treatments, and to making these advances available to every patient. We believe caring for cancer patients is a privilege.

Why Join Us? We are looking for talented and highly-motivated individuals who demonstrate a natural desire to support the meaningful work of community oncologists and the patients we serve.

Job Description:

The Senior Digital Marketing Specialist is responsible for the development, execution and tracking of the digital marketing strategy for the organization. Responsible for the planning, building, and implementation of digital marketing campaigns across multiple channels and platforms. Will use organic search campaigns, email marketing, social media, and other channels to increase awareness about Tennessee Oncology. This position will also champion and deliver exceptional and compelling internal communications that supports the development of internal facing communications and content.

The Senior Digital Marketing Specialist must be service oriented with high personal standards and hands-on work style. The position requires a person that is a self-starter, capable of working on multiple projects while meeting deadlines simultaneously. The day-to-day will revolve around developing engaging content, coordinating multimedia projects, managing social platforms, and assisting with storytelling across channels—including social media, email, podcasts, webinars, and print.

Essential Functions:

• Develop and implement digital marketing programs across all digital channels including web, email, social media, and search engine optimization (SEO).
• Develop high-quality followers and build engagement across main social channels: Facebook, Instagram, Twitter, YouTube, and LinkedIn.
• Plan, execute and optimize omni-channel campaigns including paid search, email, display, etc. to meet digital pipeline generation.
• Collaborate cross-functionally with marketing, events, operations, communications, and liaison to coordinate, deliver, and measure digital marketing campaigns.
• Cultivate relationships with external vendors and agencies, ensuring alignment with campaign goals, timely deliverables, and budget adherence.
• Manage and update website content with relevant and consistent messaging.
• Optimize website pages for SEO, SEM, PPC, Google Analytics and Google Ad activities.
• Work with web developers to enhance user experience and implement website enhancements.
• Track, measure, and report on the performance of digital marketing efforts, providing actionable insights to improve engagement and effectiveness.
• Design memorable, shareable, and useful content that drives genuine engagement.
• Measure, analyze and report the results of campaign performance to deliver accurate, actionable insights for data-driven marketing decisions.
• Ensure marketing and communications efforts adhere to agreed timelines and managing expectations with various stakeholders.
• Keep up on latest digital trends and technologies affecting markets.
• Inform, coach, and train internal stakeholders on digital marketing topics.
• Develop, edit, schedule, and post social media content.
• Partner with key stakeholders to craft and design company messages, including presentations, emails, and internal campaigns.
• Gathers content from multiple sources and develops communications for various communications including leadership messages, intranets, town halls, newsletters, video, presentations and new social media.
• Identifies and liaises with the stakeholders about opportunities for communications to other groups to increase communication effectiveness and alignment.
• Collaborate with leaders to develop communications and promotional materials.
• Contribute to messaging themes and content development for internal campaigns and events.
• Assist in ongoing review and refresh of key team member touchpoints.
• Manage content ensuring SEO best practices and brand consistency.
• Drive thought leadership and ensures content remains relevant to industry trends.
• Lead SEO and SEM strategy, including Google Ads and organic traffic optimization.
• Analyze performance using Google Analytics and other tools, report insights to leadership.
• Content Creation & Storytelling.
• Draft original copy for emails, social media, website landing pages, and digital ads that align with brand tone and marketing goals.
• Assist with podcast and video content development, including brainstorming segments, scripting, and basic storyboarding.
• Organize and support creative projects such as testimonial videos, explainer content, or social series.
• Repurpose long-form content (e.g. webinars or interviews) into digestible clips, quotes, or visual posts.
• Social Media Management.
• Maintain and execute a monthly content calendar across platforms including LinkedIn, Facebook, Instagram, and YouTube.
• Create branded visuals using Canva or Adobe templates for use in digital and print formats.
• Fulfill other responsibilities and duties as assigned.

Knowledge, Skills & Abilities:

• Advanced knowledge of SEO (search engine optimization) and the ability to create and effectively manage organic search campaigns.
• Should have expert level knowledge in website content management systems – especially WordPress.
• Knowledge of HTML and CSS to make changes to the website, customize and perform content experiments, and design landing pages independently.
• Strong proficiency in Google Analytics, Google Ads, Google Tag Manager, Facebook Ads and LinkedIn Ads
• Solid understanding of data privacy regulations
• Extensive knowledge of social media design principles
• Excellent communication skills, both verbal and written
• Strong project management skills
• Exceptional attention to detail, organizational, and prioritization skills required.

Education & Experience:

• Bachelor's degree in Advertising, Marketing, Communications or Related Field required.
• 5+ years of digital marketing experience required; proven success in SEO/SEM and digital ad platforms.