Digital Marketing Strategist

Nashville, Tennessee The Digital Marketing Strategist will play a critical role in reshaping Pillsbury’s digital marketing function. Embedded in Pillsbury’s content strategy team, the position reports to and works closely with the Senior Director of Content Strategy to reimagine digital marketing processes. It also coordinates with the Senior Manager of Marketing Technology, overseeing MarTech infrastructure. The strategist serves as the primary bridge between business development objectives and digital marketing strategy, optimizing workflows for maximum brand visibility and audience engagement. Responsibilities include directing digital marketing practices, implementing new processes, deploying tools to streamline and personalize customer journeys, and adapting activities in response to evolving technology and user behaviors to deliver actionable leads, measure success, and enhance market awareness. KEY RESPONSIBILITIES Define and execute digital marketing strategies that align with and enhance the firm’s ability to achieve business development and thought leadership goals. Design and implement marketing automation solutions that enhance audience segmentation efforts, streamline workflows, and nurture leads. Lead email marketing strategy, including personalization, audience targeting, A/B testing and other avenues to improve engagement and conversion. Advise on website UX, including data structure, form optimization, A/B page testing, CTA implementation, and other aspects of user interaction. Define and implement targeting strategies for web, social media and search channels (including SEM), analyzing performance and continuously refining tactics based on uncovered insights to generate leads. Partner with content teams to ensure digital content is highly discoverable and achieve penetration with target audiences, conducting keyword research and optimization to maximize visibility. Support technical and on-page SEO initiatives in collaboration with web and technology teams and advance GAIO efforts by aligning content strategies with evolving AI-driven search behaviors. Monitor event and campaign performance and build reports and dashboards to communicate results, translating analytics into actionable recommendations for marketing and business development teams. Recommend and implement improvements to website user experience, user journeys, conversion paths, and overall content performance, collaborating with technical teams on integrations, tagging, and data flow. REQUIRED EDUCATION, KNOWLEDGE & EXPERIENCE 5-8+ years of proven success working in a sophisticated digital marketing environment. Keen understanding of how marketing technology ecosystems support campaign execution. Hands-on experience in both strategic and technical aspects of email and website marketing and marketing automation. Strong proficiency in Google Analytics (GA4), SEO tools, and campaign tracking methodologies. Familiarity with CRM systems, CMS platforms and digital marketing best practices, and the interplay between them. Knowledge of AI-driven search trends and optimization strategies. A process-oriented approach and a continual improvement mindset. Bachelor’s degree preferred. PHYSICAL REQUIREMENTS Ability to sit and stand for extended periods. Ability to lift up to 15 pounds. SALARY RANGE The expected salary range for this position is $110,000 - $135,000. EEO STATEMENT Pillsbury Winthrop Shaw Pittman LLP is an Equal Opportunity Employer. If you require an accommodation in order to apply for a position, please contact us at View email address on click.appcast.io. #J-18808-Ljbffr