Marketing Lead/Marketing Associate, Kasiska Division of Health Sciences (2893)

Marketing Lead/Marketing Associate, Kasiska Division of Health Sciences

Pocatello or Meridian/Boise Campus

NOT eligible for remote work, on-campus position

Priority Date: June 22, 2026

Institution Information

Idaho State University, established in 1901, is a Carnegie-classified doctoral research and teaching institution, with a culture built on trust, compassion, stability, and hope. ISU serves over 12,000 students in Pocatello, Meridian, Twin Falls, and Idaho Falls. Students and faculty at ISU are leading the way in cutting-edge research and innovative solutions. We are proud to offer exceptional academics nestled in the grand, natural beauty of the West. We invite you to apply to be a part of our University community!

Job Description

This announcement will be used to fill either a Marketing Lead or Marketing Associate role for the Kasiska Division of Health Sciences (KDHS), depending upon the successful candidate's skills and experience. The Kasiska Division of Health Sciences (KDHS) Marketing Associate/Lead is responsible for oversight and coordination of all marketing efforts for the KDHS, which includes the Division of Health Sciences, two colleges, clinics at both the Pocatello and Meridian campuses and pharmacies across the state. Working closely with the KDHS Communications Associate/Lead and the KDHS clinics Business Promotions Specialist, the Marketing Associate/Lead will guide the creation and implementation of a cohesive, multi-faceted marketing strategy for KDHS priorities and units, with a focus on enrollment growth, program promotion, strategic initiatives, and revenue generation.

This position is not eligible for new visa sponsorship at this time. Candidates who already hold valid U.S. work authorization may be considered

Key Responsibilities

Marketing Lead Objectives:

• Build awareness of and engagement with KDHS programs to enhance recruitment efforts.
• Understand the nuances and challenges faced by each department or program within KDHS in order to provide direction for marketing and recruitment goals and priorities.
• Continuously review, track metrics, update, and implement KDHS marketing strategic plans.
• Develop and manage annual marketing budget, track expenditures, analyze variances, and initiate corrective actions.
• Maintain and conduct current market research, including market analysis and exploring workforce needs and recruitment trends in both undergraduate and graduate programs to inform marketing strategy.
• Utilize social, digital, and traditional media to grow reach and engagement with targeted audiences, including executing internally driven marketing campaigns and working with an agency of record.
• Employ analytics and follow-up research to determine which ways provide the most return for a limited marketing budget.
• Employ digital marketing and digital data mining for target marketing of KDHS programs.
• Evaluate markets and media through research, focus groups, and other methods to continually identify new opportunities to get key university messages to key audiences.
• Develop and present reports that share research, campaign performance, and tactic effectiveness.
• Capture photographs and/or videos for print and electronic media ad campaigns.
• Serve on the ISU Strategic Marketing Team.
• Serve as an ISU brand ambassador, ensuring all promotional items and ad campaigns adhere to University guidelines.
• Support marketing and promotion of large events hosted by the KDHS.
• Work with the Business Promotions Specialist to promote revenue growth.
• Position requires travel to Meridian and Pocatello campuses and availability for occasional after-hours and weekend events.

Marketing Associate Objectives:

• Build awareness of and engagement with KDHS programs to enhance recruitment efforts.
• Provide specialized expertise for marketing and recruitment goals and priorities.
• Utilize social, digital, and traditional media to grow reach and engagement with targeted audiences, including executing internally driven marketing campaigns and working with an agency of record.
• Employ analytics and follow-up research to determine which ways provide the most return for a limited marketing budget.
• Work with the University Marketing Director and KDHS leaders to prioritize marketing needs.
• Manage annual marketing budget.
• Employ digital marketing and digital data mining for target marketing of KDHS programs.
• Develop and present reports that share research, campaign performance, and tactic effectiveness.
• Serve on the ISU Strategic Marketing Team.
• Serve as an ISU brand ambassador, ensuring all promotional items and ad campaigns adhere to University guidelines.
• Work with the Business Promotions Specialist to promote revenue growth.
• Position requires travel to Meridian and Pocatello campuses and availability for occasional after-hours and weekend events.

Minimum Qualifications

• Bachelor's degree in business, marketing, advertising, or related field. In lieu of a bachelor's degree, a minimum six years combined education, training, and experience may be considered.
• At least two (2) years professional experience developing and implementing marketing campaigns informed by market research for a variety of target audiences.
• In addition to the required qualifications, in order to qualify for the Lead role candidates must demonstrate strong time-management skills, and the ability to work both collaboratively and independently on complex projects in high throughput, timeline-intensive work environments often with tight deadlines.

Preferred Qualifications

• Master's degree in business, marketing, advertising or relevant field.
• Professional experience working in a higher education setting.
• Experience with photography and photo editing.

Additional Information

You must submit your CV/resume, cover letter, and list of three (3) professional references, including current contact information. This position will remain open until it is filled; however, priority consideration will be given to applications received on or before June 22, 2026.

Salary will be determined by the hiring manager and for the Associate role will be between $49,750 and $53,000 per year, salary for the Lead role will be between $53,000 and $60,000 per year, commensurate with education and experience.

Benefits include comprehensive health, dental, and vision; life insurance; disability plan; employee assistance program (EAP); excellent retirement options and company contribution; and generous paid time off/sick leave accrual. All offers of employment are conditional pending the successful completion of a background investigation, provided by HireRight.