Director of Sales - Leadline

Director of Sales - Leadline Performance Marketing

Reports to:  President/CEO 

Status:  Salary, Full Time, 4 Day Work Week, Position is Exempt 

Salary: $150,000 - $250,000 Commensurate with Experience 

Location:  Tulsa, Oklahoma, In-Office Monday through Thursday, 9 a.m.–5 p.m. 

Benefits: Comprehensive

Position Overview: 

Leadline Performance Marketing partners with mid-market and enterprise organizations to transform marketing investment into measurable revenue outcomes. We architect performance systems that extend beyond campaign execution and directly tie every marketing activity to the business results that matter most, and we hold ourselves accountable to delivering them. At the core of our differentiation is a proprietary, in-house AI platform that creates a sustained competitive advantage for our clients. By integrating human expertise with first-party data, advanced analytics, and actionable intelligence, we activate brand, creative, digital experience, and Generative Engine Optimization (GEO) as true drivers of performance. 

We are seeking a Director of Sales to lead Leadline through its next phase of accelerated growth, with a mandate to materially scale revenue within 24 months. This is a high-impact, enterprise leadership role for a proven revenue executive who is motivated to build, own, and shape a scalable sales organization. 

The Director of Sales will inherit a lean, high-potential team, along with the resources and executive alignment required to expand it. This leader will define the go-to-market strategy, own revenue performance, and operate as a key member of the leadership team with direct visibility to the President/CEO. This is not a maintenance role. It is a build-and-scale opportunity for a leader ready to define their next chapter of impact. 

Essential Duties and Responsibilities: 

Revenue Growth 

• Architect and execute a scalable go-to-market strategy focused on mid-market and enterprise client acquisition

• Identify and penetrate high-value market segments to accelerate pipeline development and revenue growth

• Own full revenue accountability, including forecasting, pipeline management, and consistent delivery against targets 

Organizational Leadership 

• Lead, develop, and scale a high-performing sales team, beginning with an existing group of two Business Development Managers and expanding to include three Account Executives

• Recruit, onboard, and retain top-tier sales talent, including two additional BDMs and one additional AE, while instilling a performance-driven, accountable culture

• Implement structured training, coaching, and performance management systems to elevate team effectiveness 

Sales & Marketing Alignment 

• Partner closely with the COO and the Marketing Manager to align sales and marketing efforts to maximize pipeline efficiency.

• Leverage CRM systems, data infrastructure, and analytics to optimize funnel performance and conversion efficiency

• Collaborate with Creative and Product leadership to ensure market-facing messaging clearly communicates Leadline’s differentiated value, including its proprietary AI capabilities and outcome-based model 

Strategy & Reporting 

• Monitor market dynamics, competitive positioning, and buyer behavior to inform strategic direction

• Deliver clear, data-driven insights and performance reporting to executive leadership

• Manage the sales function with disciplined financial oversight, ensuring efficient and profitable growth 

Education and Experience: 

• 12–20+ years of experience in sales and marketing, with at least 10 years in a leadership role owning a revenue target and the team that delivered it.

• Documented track record of scaling revenue in a B2B services environment. We want to see what you built and what it became. 

• Experience selling marketing services or software offerings; familiarity with performance marketing, digital media, or marketing technology is a strong plus.

• Proven ability to sell consultatively to mid-market and enterprise buyers with longer sales cycles and multiple stakeholders. 

• Builder mindset with hands-on experience recruiting, developing, and retaining top sales talent

• Strategic operator with the ability to translate market insights into executable growth plans

• Strong analytical acumen with deep familiarity in CRM platforms and sales performance tools

• Executive-level communication skills, with credibility in front of senior client stakeholders

• Collaborative leadership style with the ability to operate effectively in a fast-paced, cross-functional environment 

Leadline is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.