Director of Sales and Marketing, USA
Aquestia
Director Of Sales And Marketing
Company Overview: Aquestia USA is a leading provider of fluid management solutions, such as hydraulic control valves and air release valves, serving diverse segments including Waterworks, Fueling, Fire Protection, Wastewater, Mining, and Industrial markets. With a strong commitment to innovation, quality, and customer service, Aquestia USA delivers advanced technologies that improve system efficiency, reliability, and sustainability for critical infrastructure and fluid control applications worldwide. This position may be hybrid or remote after the initial training period. Frequent trips to the Tulsa site will be required.
Position Overview: The Director of Sales and Marketing leads and executes the company-wide sales and marketing strategy across all business divisions. This role sets revenue and growth objectives, directs and develops sales teams and partners, aligns cross-functional resources, and ensures consistent messaging and customer experience to achieve company goals.
Key Responsibilities:
- In all actions support Aquestia USA's quality policies, ethics, safety policies, and core company values of Mastery, Advancement, Collaboration, and Efficiency.
- Own and drive the sales and marketing strategy across all divisions, translating company objectives into annual plans, priorities, and measurable targets.
- Set revenue, margin, and growth goals; establish KPIs and operating rhythms to ensure teams are aligned and consistently meet performance expectations.
- Lead, coach, and develop sales leadership and field teams; provide clear direction, accountability, and support to ensure goal attainment.
- Direct channel strategy, territory planning, and key account management; build executive relationships with strategic customers, influencers, and partners.
- Oversee pricing, quoting discipline, and deal reviews to improve win rates and profitability while maintaining customer satisfaction.
- Partner with Marketing to define positioning and go-to-market plans, develop campaigns and collateral, and ensure brand consistency across divisions and channels.
- Drive market intelligence (trends, competitive activity, VOC) and identify new products, segments, and geographic growth opportunities.
- Own forecasting, pipeline management, and CRM governance; prepare accurate forecasts and budgets and monitor results against targets.
- Coordinate cross-functional with Operations, Engineering, and Finance to ensure capacity, delivery, product support, and customer experience support growth objectives.
- Establish training and enablement programs for product knowledge, consultative selling, and industry trends to elevate team effectiveness.
- Prepare and present regular executive-level reports on performance, pipeline health, market dynamics, and strategic initiatives.
- All other duties as assigned.
Qualifications:
- Bachelor's degree in business, Marketing, Engineering, or a related field (MBA or master's degree preferred).
- 10+ years of progressive experience in B2B sales (and 5+ years of people's leadership), preferably within the fluid control/valves industry (hydraulic control valves, air release valves, or closely related products).
- Demonstrated success building, leading, and developing high-performing sales teams and channel partners to achieve revenue, margin, and growth targets.
- Strong leadership, coaching, and change-management skills with the ability to set direction, drive accountability, and align teams to meet divisional and company goals.
- Ability to travel extensively (50–75%) and represent the company effectively with customers, partners, and industry stakeholders.
- Experience partnering with (or leading) Marketing to develop positioning, go-to-market plans, and demand-generation initiatives across multiple product lines or divisions.
- Strong strategic planning, budgeting, and financial acumen; ability to manage price/mix, margins, and resource allocation to support growth.
- Excellent communication and presentation skills, with the ability to influence at all levels, including executive leadership, and to deliver clear performance updates and recommendations.
- Proficiency with CRM and pipeline management (forecasting accuracy, opportunity discipline, reporting) and strong working knowledge of Microsoft Office Suite.
- All other duties as assigned.
Physical Requirements:
- Ability to remain in a stationary position for extended periods while working at a computer.
- Frequent use of hands and fingers for typing, handling documents, and operating office equipment.
- Ability to view a computer screen and read printed materials for prolonged periods.
- Ability to bend, stoop, reach, twist, and kneel.
- Ability to communicate clearly in person and via electronic devices.
- Light lifting of office supplies or equipment (typically up to 10–20 pounds).
- Ability to tolerate noise levels ranging from quiet to extremely loud.
- Required to wear Personal Protective Equipment when on the manufacturing floor.
- Ability to travel distances by car and plane.
Company Benefits:
- Health, dental, & vision insurance.
- Flex Benefit Plan – health and dependent care.
- HSA with monthly company contribution.
- Employer paid life insurance. Voluntary paid life insurance.
- Company-paid telehealth benefits.
- Company provided Employee Assistance Plan.
- Ancillary benefits offered include Critical Accident, Illness, Legal, Identify Protection, and Pet Insurance.
- 401(k) plan with company match. Fully vested after 31 days of employment.
- 16 PTO days in your first year.
- Eleven paid holidays annually, including employee birthday and hire date anniversary.
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