Marketing Manager

Job Description

Job Description

Benefits:

• 401(k)
• Bonus based on performance
• Competitive salary
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Position: Marketing Manager
Reports to: Vice President of Marketing & Public Relations
FLSA: Full-Time Exempt
Location: Corporate Office, Las Vegas, Nevada
Compensation: Salary commensurate with experience

WAHLBURGERS: Where Real Eats Meet Real People.
Born at the Wahlberg family kitchen table, we're all about great food, real connections, and genuine vibes. At Wahlburgers, we're not just serving up burgers; we're crafting a menu inspired by real, family dishes from the Wahlberg kitchen. Each dish is a nod to the flavors and memories that filled Mark, Donnie, and Paul's home growing up—traditions they've shared their whole lives. We bring craveable flavor, a menu with heart, and a whole lot of fun to keep our guests smiling and coming back for more. So, pull up a chair, bring your appetite, and join the Wahlburgers family for a good time, every time.

Job Summary
The Marketing Manager leads day-to-day marketing execution for Wahlburgers across corporate and franchise locations, including digital channels, WahlClub and CRM, gift cards, third-party delivery, and local store marketing (LSM). This role executes the Digital and WahlClub road maps, manages marketing calendars, and oversees monthly channel reporting.

Working directly with the VP of Marketing & PR, the Marketing Manager plays a hands-on role within a lean, high-output team. The ideal candidate plans ahead, brings data-driven recommendations, and translates brand strategy into marketing initiatives that drive sales at the store level.

Key Performance Elements / Essential Functions

Job Responsibilities
The functions listed below are representative, but not necessarily exhaustive, of this position. Management may assign other functions not listed herein at its sole discretion.

Digital Road Map & Reporting
• Execute and maintain phased, budgeted Digital and WahlClub Road Maps aligned with brand strategy and sales goals, with initiatives scheduled in advance.
• Own monthly channel KPI reporting, including performance insights and recommended actions.
• Develop digital and local store marketing (LSM) strategy and content for Annual Digital Road Map, new store opening (NSO), and QBU presentations.

Website, SEO, Paid Media & Online Ordering

• Manage wahlburgers.com and direct the digital agency on website performance, creative updates, and compliance, ensuring promotions and featured items remain
current.
• Lead search engine optimization (SEO) efforts with measurable performance goals.
• Optimize online menus and the ordering experience across Olo Ordering, Pay, Delivery, Catering, and Rails to increase add-on purchases and average check size.
• Direct the digital agency’s paid social advertising on Meta and paid search and Performance Max campaigns on Google, including budget pacing and return on ad spend (ROAS).

Listings & Local Pages

• Manage location information, local pages, and listings across Google, Yelp, Bing, and Tripadvisor through SOCi, keeping features, menu details, and photos current.

WahlClub / CRM

• Manage WahlClub through Olo Engage, overseeing program performance, offers, segmentation, messaging, and the app experience.
• Execute the member acquisition offer, member-only surprise-and-delight initiatives, and controls to prevent fraudulent offer issuance.
• Plan and deploy targeted email and SMS campaigns on a consistent schedule, with a baseline of two targeted messages per week across dine-in, takeout, delivery, catering, and Wahlburgers At Home.
• Report monthly on WahlClub campaign performance and analyze competitor programs to inform quarterly promotional plans.

Third-Party Delivery & Catering

• Manage storefront merchandising, promotions, and performance across DoorDash, Uber Eats, Grubhub, and ezCater.
• Develop marketplace partnerships and provide monthly return on investment (ROI) reporting with recommendations to continue or adjust initiatives.

Gift Card & Comp Programs

• Execute gift card strategy and sales initiatives through Paytronix and Olo, including holiday, bonus card, and comp card programs.
• Drive gift card sales through in-store merchandising, marketing campaigns, team member contests, and retail distribution partnerships.
• Analyze program performance to improve promotions and identify new sales opportunities.

Local Store Marketing (LSM)

• Develop and execute LSM strategy for corporate locations, including partnerships with shopping centers, casinos, and venues.
• Create and maintain the franchisee LSM toolkit, including a playbook, templates, and approved assets for community events, schools, sports, and local partnerships.
• Lead LSM for new store openings, including pre-opening community outreach, grand opening plans, and local media support in partnership with the VP of Marketing & PR.
• Coordinate store-level execution with General Managers, franchisees, and Operations; track spending and results by location; and share best practices across the system.

Marketing Calendars & Brand Team Support

• Develop and maintain annual, quarterly, and monthly marketing calendars.
• Lead digital onboarding for new store openings (NSOs), including online ordering, business listings, loyalty programs, and gift card setup.
• Contribute content to the WahlStreet Journal, the biweekly franchise newsletter.
• Create presentation decks and support system-wide marketing campaigns, promotions, and competitive research.

Skills + Qualifications

• Bachelor's degree required.
• 5–7+ years of experience in digital, CRM, or field marketing, including multi-unit restaurant or franchise experience supporting both corporate and franchise locations.
• Hands-on experience with the Olo suite, loyalty and gift card platforms such as Paytronix, and listings management tools such as SOCi. Familiarity with POS systems is a plus.
• Proven local store marketing (LSM) experience, including community partnerships, grand openings, and franchisee toolkits.
• Experience directing digital and creative agencies and managing vendor relationships.
• Proactive planning skills, with the ability to anticipate deadlines and manage projects, priorities, and marketing calendars. Strong organizational, time management, and communication skills.
• Experience reporting on return on ad spend (ROAS) and key performance indicators (KPIs), with the ability to translate data into clear, actionable recommendations.
• Proficiency in Microsoft Office, particularly Excel and PowerPoint, as well as AI tools and content management systems.
• Office-based at the corporate office in Las Vegas, Nevada.