Senior Director of Product, Customer Data and Orchestration Platform

Senior Director of Product, Customer Data and Orchestration Platform Senior Director of Product will serve as the strategic product lead and primary communication bridge for our emerging Customer Data and Orchestration Platform. This role is dedicated to evolving our technical architecture from session-based to user-focused by delivering a high-fidelity Golden Record—an Central User Profile that harmonizes subscriptions, behavioral metrics, and customer history across existing data silos. Acting as a force multiplier for our marketing and data teams, this leader will refine our systems to automate complex data workflows, remove technical friction, and unlock scalable, data-backed customer growth opportunities. Hybrid: 3 days a week in New York, NY with the ability to work remotely up to 2 days per week. Key Responsibilities Product Vision & Strategy: Define and drive product strategy, roadmap and positioning. Data Enablement: Architect the Central User Profile (Golden Record) as a shared service to provide marketing teams with a plug-and-play data source for high-scale activation, personalization, and segmentation. Subscription & Entitlement Tech: Serve as product lead for Piano, defining and enforcing access, paywalls and subscription logic. Unlock "Known-First" Growth: Partner with marketing and business leadership to prioritize high-margin, Known-First use cases—intelligent list identification, up-selling and precision cross-selling—to maximize LTV. Composability: Champion a warehouse-native composable CDP model that connects best-of-breed tools directly to BigQuery. Continuous Optimization: Work with marketing teams to drive ongoing optimization of onsite marketing experiences to improve conversion and engagement. Operational Friction Reduction: Lead integration of Piano across the portfolio, automating entitlement checks and subscription logic to free up marketing and customer service teams. Platform Orchestration: Translate marketing requirements into automated orchestration logic, ensuring Next-Best-Action signals are delivered seamlessly into engagement tools. Marketer Autonomy: Design and own central customer data that equips marketing leads with high-fidelity data to control audience segments and share of voice. Identity Resolution & Bridge: Coordinate the roadmap for identity and access layer, focusing on identity bridges (e.g., newsletter sign-ups) to link anonymous intent with known profiles. Platform Alignment: Balance universal platform standardization with flexibility for brand and marketing teams. Growth Modeling: Build business cases and model revenue impact for new acquisition opportunities with brand and marketing leaders. Performance Frameworks: Establish shared success metrics tied to conversion and LTV. Reliability & Governance: Set expectations for data quality, SLAs, consent compliance, incident response across pipelines. Technical Advocacy: Serve as bridge between marketing teams and engineering to ensure technology alignment with growth and retention goals. Direct Management: Lead and mentor product managers, including a Junior PM focused on Audience Relationship initiatives. Operational Adoption: Partner with brand and marketing teams to ensure platform tools are fully adopted. Cross-Functional Problem Solving: Resolve conflicts among business objectives, UX and technical capabilities. Qualifications Bachelor’s degree preferred and/or equivalent experience. 7+ years in digital product management with a strong track record in mobile app development and consumer engagement strategies. Experience launching and scaling high-profile mobile products; DTC, media or lifestyle brand experience is a strong plus. Deep understanding of mobile analytics, growth levers, A/B testing, and agile product processes. Proven leadership with successful track record managing and mentoring product managers and cross-functional stakeholders. Exceptional communication and presentation skills, capable of influencing at all organizational levels, including C-suite executives. Passion for innovation in the media space and strong orientation toward outcomes, user needs and brand integrity. EEO Statement It is the policy of People Inc. to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status or any other characteristic protected by federal, state or local law. In addition, the Company will provide reasonable accommodations for qualified individuals with disabilities. Accommodation requests can be made by emailing View email address on click.appcast.io. The Company participates in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees. For further information about the E-Verify program, please click here: Compensation and Benefits Pay range (New York): $180,000 – $200,000; (Remote US): $170,000 – $190,000. Additional compensation may include annual bonuses and short- and long-term incentives. Benefits: medical, dental, vision, prescription drug coverage, unlimited paid time off, adoption or surrogate assistance, donation matching, tuition reimbursement, life insurance options, commuter benefits, short-term and long-term disability, health savings and flexible spending accounts, family care benefits, 401(k) with company match, paid holidays, parental leave, pet insurance, accident, critical and hospital indemnity. Benefits may vary by employment location. #J-18808-Ljbffr Meredith Corporation