Senior Business Systems Analyst

Job Title

Salesforce Data 360 Specialist

Job Description

The Salesforce Data 360 Specialist is responsible for designing, building, and activating scalable, data-driven audience segments using Salesforce Data 360 (Data Cloud). This role bridges marketing strategy, customer data architecture, and campaign execution to enable personalized, compliant, and real-time customer experiences across digital and owned channels. This role focuses on building and enabling identity resolution, data modeling, and activation capabilities within Salesforce Data Cloud (Data 360). The Ideal candidate will have direct experience in Salesforce Data 360 and be able to articulate and demonstrate real-world implementations from data ingestion through activation.

Responsibilities

• Design, build, and maintain audience segments within Salesforce Data 360 for marketing, personalization, and activation use cases.
• Configure and manage unified customer profiles, identity resolution rules, and Data Model Objects (DMOs).
• Develop and maintain Data Model Objects (DMOs), Calculated Insights, engagement metrics, and derived attributes to support advanced segmentation strategies.
• Activate Data 360 audiences into Salesforce Marketing Cloud, Sales Cloud, Loyalty Cloud, and external destinations.
• Validate segment readiness and ensure accurate, reliable downstream campaign and journey execution.
• Partner with Marketing, Analytics, and Data Engineering teams to translate business requirements into scalable segmentation solutions.
• Monitor and improve data quality, segmentation accuracy, and identity resolution outcomes.
• Leverage cloud data platforms such as Snowflake, AWS, Azure, or GCP, including zero-copy data sharing where applicable.
• Ensure privacy, consent, and data governance standards are upheld across all segmentation and activation workflows.
• Support testing, measurement, and optimization of segment performance and customer engagement outcomes.

Qualifications

• 3+ years of experience with Salesforce Data 360 and/or Salesforce Marketing Cloud.
• Hands-on experience with data ingestion, transformation, audience segmentation, identity resolution, and customer data modeling.
• Strong understanding of Salesforce Data Cloud concepts: Unified Profiles, DMOs, and activation workflows.
• Experience building Calculated Insights, aggregations, and behavioral metrics.
• Solid understanding of customer data platforms (CDPs), master data management concepts and omnichannel marketing principles.
• Strong analytical skills with attention to data validation, quality, and reliability.
• Experience with Salesforce SQL.

Preferred Qualifications

• Salesforce Data Cloud Consultant and/or Marketing Cloud certifications.
• Experience implementing end-to-end Data Cloud solutions (ingestion, resolution, activation)
• Ability to explain how unified customer profiles are created and leveraged.
• Knowledge of integrating Salesforce Data Cloud with Databricks or other enterprise data platforms.
• Exposure to Loyalty, Personalization, or real-time marketing use cases.
• Familiarity with consent management, privacy frameworks, and customer identity best practices.

Additional Information

The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include:

Monetary assistance and support for Adoption, Surrogacy and Fertility

Monetary assistance and support for pet adoption

Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance

Tuition Assistance

Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more

Matching Gifts programs

Flexible working arrangements

Work Your World' Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)

Business Resource Groups that support multiple affinities and alliances

The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.

We also offer medical and voluntary benefits to our freelancers and temporary employees. Voluntary benefit options include supplemental medical insurance, transportation, and parking benefits, legal benefits, pet insurance, and auto and home insurance. You must be actively employed for 90 consecutive calendar days in order to be eligible for Publicis medical and voluntary benefits.

You must be work authorized in the United States on a full-time basis without the need for employer sponsorship now or in the future. The Company cannot offer employment to F-1 (student) visa holders who require employer sponsorship in the future or cannot work now on a full-time basis.

Publicis Digital Experience is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.

If you require accommodation or assistance with the application or onboarding process specifically, please contact View email address on click.appcast.io.

All your information will be kept confidential according to EEO guidelines.

Compensation Range: USD $73,150.00 - USD $101,010.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 5/25/2026.