Digital Marketing Specialist (Automotive/OEM)

About Geely:

• A global leader in smart electric vehicles and automotive innovation.
• Owns iconic brands including Geely Auto, ZEEKR, Volvo, Polestar, Lotus , and holds a 17% stake in Aston Martin .
• Boasts $100B+ in assets and employs 140,000+ people worldwide.
• Employs over 30,000 engineers and designers across R&D centers in China, Sweden, the UK, the U.S., and Germany.
• Operates 4,000+ sales and service locations globally.
• Recognized as a Fortune Global 500 company for 13 consecutive years.
• Drives AI-powered automotive solutions supported by one of the industry’s largest cloud computing capacities (1.02 Exaflops/sec).
• Through Geespace, has launched 20 satellites to enhance safe autonomous driving capabilities.
• Employs world-class digitalisation and AI-driven manufacturing processes.

Role Overview

We are looking for a data-driven and creative Digital Marketing Specialist to join our growing marketing team in Sydney. In this role, you will work directly under the Digital Marketing Manager to build, run, and measure campaigns that help our brand grow.

Your days will be split between launching paid ads, sending targeted emails, updating our website, and tracking numbers to see what works best. If you love blending analytical thinking with creative problem-solving, this role is for you.

Key Responsibilities and Areas of Focus

1. Paid Performance Media

• Launch Campaigns: Create and manage paid ad campaigns across Meta Ads Manager (Facebook/Instagram), Google Ads, and TikTok.
• Explore New Channels: Set up and run ads on other DSPs (Demand-Side Platforms) to find and test new audiences.
• Optimise Budget: Watch daily ad spend closely to lower Cost Per Lead (CPL) and ensure we get maximum return on ad spend (ROAS).
• Test Creatives: Run ongoing A/B tests on ad copy, layouts, and visuals to consistently improve conversion rates.

2. CRM & Lifecycle Marketing

• Email Campaigns: Build, schedule, and send engaging EDMs (Electronic Direct Mail) and newsletters.
• Audience Segmentation: Group our customers by their habits and interests so we send them highly relevant, targeted messages.
• Lifecycle Journeys: Set up automated email paths to welcome new users, nurture leads, or win back old customers.

3. Analytics & Reporting

• Track Behaviour: Use Google Tag Manager (GTM) to set up tracking tags so we know exactly what actions users take on our website.
• Monitor Performance: Check Google Analytics 4 (GA4) daily to study website traffic, attribution, and user journeys.
• Build Dashboards: Design clear, easy-to-read reports to show the wider team how our campaigns are performing.

4. Content Management, AEO & Copywriting

• Update Website: Keep our website fresh by uploading new landing pages, news, and product details using our CMS platform.
• AEO & SEO: Ensure all new digital content follows search engine guidelines, structuring web copy and FAQs so our brand is optimised to be cited by traditional search and generative AI engines.
• Copywriting: Write compelling, high-converting ad copy and emails.

Skills and Experience Required

• Experience: 2–4 years of hands-on experience in a digital marketing or performance marketing role.
• Paid Ads Mastery: Proven experience managing budgets and driving leads/sales directly within Meta Ads Manager and Google Ads.
• Tech Savvy: Strong working knowledge of CRM platforms, GA4, and GTM.
• Flawless Copywriting & AI Fluency: Exceptional command of the English language with an eye for natural, high-converting copy, paired with practical experience using AI tools to streamline production and optimisation.
• CMS Familiarity: Experience using a modern headless CMS like Storyblok or similar platforms to update web content.
• Organised: Highly structured self-starter capable of managing multiple campaign deadlines simultaneously.

Bonus Points (Nice-to-Have)

• Design Skills: Basic skills in Canva, Adobe Photoshop, or Figma to quickly tweak ad images or email layouts without waiting for a graphic designer.