Vice President, Owned Channels Digital Credit Card Marketing Strategy

Vice President, Card Marketing

We are looking for a strategic leader, collaborator, influencer and storyteller who can build out and drive our card growth strategy for existing Chase customers. The ideal candidate has the ability to marry insights from data with Chase objectives and deliver best-in-class customer experience.

Job Summary

As a Vice President on our Card Marketing team, you set the strategic direction for growth in our owned secure digital channels for logged in customers to the mobile app and website. You will shape the vision for how we grow digital account acquisition, align cross-functional partners and executives behind a shared plan. This is an opportunity to influence firm-wide priorities, mentor a growing team, and define the future of digital marketing for our card portfolio.

Job Responsibilities

Job responsibilities include:

• Shape and articulate the strategic growth vision for our secure owned-channel acquisition marketing, ensuring it aligns with broader business priorities.
• Craft compelling, data-driven narratives that translate complex performance results into clear stories and recommendations for senior leadership.
• Influence and align executives and cross-functional partners across Marketing, Product, Technology, Data & Analytics, and Operations behind a shared strategic agenda.
• Present future-state strategies and performance updates to leadership, building executive buy-in and shaping prioritization decisions.
• Partner with Data & Analytics to interpret performance signals and frame the insights that guide strategic marketing choices.
• Set the direction for site optimization and testing so that experimentation ladders up to a coherent growth strategy rather than isolated executions.
• Anticipate market shifts and customer needs, positioning our digital acquisition strategy for sustained, incremental growth.
• Lead, mentor, and develop a growing team, coaching them to think strategically and communicate with executive presence.
• Manage ambitious annual acquisition targets while balancing near-term results against long-term strategic positioning.

Required Qualifications, Capabilities, and Skills

Required qualifications, capabilities, and skills include:

• 6+ years of relevant digital marketing experience, ideally with a focus on direct response and growth.
• Proven executive presence, with a track record of influencing and aligning senior stakeholders.
• Exceptional storytelling ability — you turn complex data into clear, persuasive narratives that drive decisions.
• Strong strategic and business acumen, with the ability to identify opportunities, shape a vision, and adapt as conditions change.
• Data-driven decision-making paired with creative problem-solving.
• Executive-ready communication skills and confidence presenting to senior leaders.
• Cross-functional leadership skills, with the ability to align diverse teams behind a shared strategy.
• Demonstrated ability to manage budgets, prioritize initiatives, and develop talent.
• Ability to thrive in a fast-paced, dynamic, results-driven environment.

Preferred Qualifications, Capabilities, and Skills

Preferred qualifications, capabilities, and skills include:

• Experience shaping firm-wide or portfolio-level strategic priorities.
• Experience in Financial Services or similar verticals
• Comfort operating and influencing within a highly matrixed organization.
• Experience translating analytics into executive-level recommendations and vision documents.
• A highly motivated self-starter who stays composed under pressure.

Additional information: Applicants must be authorized to work for any employer in the US. We are not able to provide immigration sponsorship or take over sponsorship of an employment visa at this time. Final job grade level and corporate title will be determined at time of offer and may differ from this posting.

About Us

Chase is a leading financial services firm, helping nearly half of America's households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs.

We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.

We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.

Equal Opportunity Employer/Disability/Veterans

About the Team

Our Consumer & Community Banking division serves our Chase customers through a range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans and payment processing. We're proud to lead the U.S. in credit card sales and deposit growth and have the most-used digital solutions – all while ranking first in customer satisfaction. We offer a broad array of credit cards to meet the needs of individuals and small businesses, including Chase-branded and co-branded cards in partnership with well-known companies and organizations. Merchant Services is a leading provider of payment, fraud and data security for companies, capable of authorizing transactions across global currencies.