Associate Director, Social Media Strategy

Associate Director, Social Media Strategy Social New York, New York In the journey of life, your career should make a difference. At Inizio Evoke, we come together—to do the best work, in the best possible place. We're all in. Because it's everyone's role to make health more human™. About the Role The Associate Director, Social Media Strategy will be a leader in social media engagements, delivering high quality work across our portfolio of health and life sciences clients while facilitating the growth of the department. You will lead clients and teams through strategic social media initiatives while providing expert insight that can be used in engagement and omnichannel strategy. You'll spearhead innovation by exploring new approaches and services to enhance the agency's offerings. This is a role for a true T-shaped social media marketer who is well-versed in DTC/HCP social media while expressing an active interest in expanding skills across engagement strategy, omnichannel, data analytics, creative development and account management. You will join an agile team, looking for the next big way to merge data and activation across our portfolio of clients. You will report to the Vice President of Social & Linguistics Strategy and this role can be remote or hybrid depending on location. You Will: Lead in creating top-notch social strategies and content plans, ensuring feedback, strategic consultation and social media management is done to a high level. Guide clients and teams on social media strategies and issues, providing insights before implementation. Be the go-to social media subject matter expert, providing insight around platform capabilities, specifications and functionalities for clients and external audiences Inform and develop new approaches, ideas, and services to expand the agency's social media and strategy capabilities Lead teams through social listening, Aid in omnichannel and engagement strategy initiatives, promoting social media's alignment into client's omnichannel mix Counsel clients and teams on best practices for social media execution, showcasing deep knowledge of platform functionalities, formats, trends, and both organic and paid content across major social channels like Facebook, Instagram, TikTok, X, LinkedIn, Pinterest, Snapchat, and YouTube. Stay up to date with latest digital marketing trends and technologies to maintain a competitive edge You Will Bring: At least 5 years of experience in health, biotech, or pharmaceuticals. Experience developing and presenting strategic social media plans across various channels, including Facebook, X, LinkedIn, YouTube, and Pinterest, with a strong understanding of both organic and paid content. Experience growing social media business with existing clients and participating in new business pitches. Experience mentoring junior team members. In-depth knowledge of FDA and FTC regulations for social media in the biotech and pharma industries. Experience in client service, in an agency environment, with experience collaborating within integrated teams. Skill with social monitoring and measurement tools, with strong analytical and problem-solving abilities. Bachelor's degree in life sciences, marketing, or communications Benefits Inizio Evoke provides an exciting and flexible work environment, great compensation packages and outstanding company paid benefits including medical, dental, 401(k), tuition reimbursement and flexible time off. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We are proud to be an equal opportunity workplace. Compensation $125,000 — $140,000 USD. This range may differ based on your experience and skill set, geographic location, and cost of living considerations. We consider compensation more than just a base salary – that’s why we also offer an exceptional range of flexible benefits, personal support and tailored learning and development opportunities all designed to help you realize your full potential both in life and at work. #J-18808-Ljbffr Inizio Evoke