Head of Sales, US Financial Institutions (Banks & Credit Unions) — Earned Wage Access (EWA)

Head of Sales, USFinancial Institutions (Banks & Credit Unions) — Earned Wage Access (EWA)

Company: Veep Software
Department: Sales
Level: Senior
Reports to: Global Head of Partnerships
Location: United States (flexible/remote with travel as needed)

Role overview

Veep Software is seeking a Head of Sales, USFinancial Institutions to lead revenue growth for Veep’s Earned Wage Access (EWA) solution across US banks and credit unions . This is a senior, high-impact role responsible for building and executing the go-to-market strategy forfinancial institutions, closing strategic partnerships, and establishing Veep as a trusted provider in a regulated and relationship-driven market.

You will engage executive stakeholders across all financial institutions navigating complex buying processes, demo’s, due diligence and contracting.

EWA knowledge is a plus but not required. The ideal candidate brings strong experience selling into USfinancial institutions, a strong network, and a proven ability to close complex FI deals.

Key responsibilities

Revenue leadership & GTM execution

• Own and deliver USFIsales targets (pipeline, bookings, and long-term revenue growth) with the Global Head of Partnerships.
• Build a repeatable sales cadence across banks and credit unions , including segmentation, messaging, and playbooks.
• Lead end-to-end enterprise sales cycles: prospecting, discovery, solutioning, pricing, proposals, negotiation, and close.
• Build relationships with seniorFIstakeholders, typically including:
  • Chief Experience Oficers
  • CEO’s
  • CTO/CIO’s and CPO’s
  • Head of Member/Customer Experiences
• Create compelling business cases and ROI narratives that align toFIpriorities (e.g., customer acquisition/retention, engagement,financial wellness, competitive differentiation).

Stakeholder management in regulated environments

• NavigateFIprocurement and onboarding processes, including third-party risk management , security reviews, RFP’s, compliance requirements, and contract redlines.
• Partner closely with internal teams (Product, Implementation, Customer Success, Marketing) to ensure smooth due diligence, onboarding, and launch readiness.
• Represent Veep in the market: conferences, events, and executive briefings.
• Identify and develop channel/alliance opportunities where helpful (e.g.,fintech partners).
• Provide structured voice-of-customer feedback to influence roadmap, packaging, and positioning.

Team contribution & leadership

• Act as a senior leader within the sales organization—bringing rigor to forecasting, pipeline inspection, and sales excellence.
• This is a Quota carrying role that may, in time develop to recruiting and leading anFIsales team.

Required qualifications

• Extensive experience selling into USfinancial institutions , specifically banks and/or credit unions .
• Proven track record closing complex enterprise B2B deals with multi-stakeholder buying committees and short, mid and long sales cycles.
• Demonstrated ability to sell solutions that require navigating risk, compliance, and procurement .
• Strong executive presence and credibility with senior stakeholders.
• Excellent pipeline management, forecasting discipline, and CRM hygiene.
• Ability to travel as needed for executive meetings, conferences, and key deal milestones.

Preferred qualifications (nice to have)

• Familiarity with Earned Wage Access (EWA) ,financial wellness, payroll-adjacent solutions, or consumerfinancial benefits.
• Experience selling regulated SaaS / API-enabled solutions,fintech infrastructure, payments, or digital banking products.
• Existing relationships acrossFIecosystems (bank/CU executives, innovation leaders, vendor management, relevant partners).
• Experience working with or alongsideFIthird-party risk/security assessment processes.

Core competencies

• Consultative enterprise selling and value-based storytelling
• Strategic account planning and multi-threading
• Contracting and negotiation in regulated environments
• Operational rigor: forecasting, pipeline inspection, CRM discipline
• Cross-functional leadership and internal influence

Compensation & benefits (high-level)

• Veep offers competitive compensation (base + performance incentives) aligned to senior revenue sales roles, plus benefits consistent with a high-growth software company.

Veep Software is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.