Inside Sales

Job Description

Job Description

Mark Rite Lines Equipment Company (MRL), headquartered in Billings, Montana, is a global leader in the design and manufacture of paint-marking and pavement-maintenance equipment. With over four decades of industry expertise, MRL builds high-performance machinery used for traffic paint applications, line removal, and surface preparation. Known for innovation, reliability, and customer-focused solutions, MRL delivers equipment “by stripers, for stripers”, helping professionals around the world achieve precision and productivity on every job.

Duties/Responsibilities:

• Qualify inbound leads from online inquiries and conduct proactive outbound calls to identify new business opportunities.
• Provide expert product knowledge, generate detailed price quotes, and process sales or rental contracts using CRM and ERP systems.
• Conduct virtual product "walkarounds" or host site tours at the facility to demonstrate equipment features and technical value to potential buyers.
• Manage stock levels of equipment and provide detailed information to the outside sales team to availability of equipment. 
• Partner with territory managers to schedule field visits and ensure a seamless handoff of information and provide support including quotes and feedback for all outside sales reps.
• Travel up with outside sales representatives and technicians to review equipment operation and customer interaction.

Required Skills/Abilities:

• Strong mechanical aptitude with the ability to understand and explain technical equipment applications.
• Experience with CRM systems (such as HubSpot or similar) and ERP systems.
• Strong financial literacy, including the ability to calculate equipment ownership and operating costs.
• Excellent verbal and written communication skills, including professional correspondence and contract documentation.
• Strong negotiation and relationship-building skills.

Preferred Skills/Abilities:

• Experience conducting product demonstrations (virtual or in-person).
• Ability to collaborate cross-functionally with sales and technical teams.
• Strong organizational skills and attention to detail.

Education and Experience:

• High school diploma required.
• Bachelor’s degree in business or a technical field preferred.
• 2–4 years of equipment sales experience required (B2B experience preferred, especially involving capital goods).

Additional Job Information:

Travel required up to 40%

Benefits of Employment:

In addition to excellent career growth opportunities, Federal Signal Corporation offers a wide array of benefits, including bonus potential, insurance (life, medical, dental, vision), paid holidays, paid vacation, employer-sponsored Health Savings Account (HSA), and 401(k) with matching contributions. We provide our employees with a smoke-free, drug-free workplace.

About Mark Rite Lines Equipment Company, a subsidiary of Federal Signal

Mark Rite Lines Equipment Company is a leader in the design and manufacturing of high-quality pavement marking equipment, specializing in the production of road striping and maintenance machinery. We serve a wide array of clients, including government agencies, private contractors, and municipalities, providing innovative solutions that enhance roadway safety and operational efficiency. Our commitment to quality, safety, and service excellence has earned us a reputation as a trusted partner in the industry.

Federal Signal Corporation (NYSE: FSS) provides products and services to protect people and our planet. Founded in 1901, Federal Signal is a leading global designer and manufacturer of products and total solutions that serve municipal, governmental, industrial and commercial customers. Headquartered in Downers Grove, IL, with manufacturing facilities worldwide, the Company operates two groups: Environmental Solutions and Safety and Security Systems. For more information on Federal Signal, visit:

The Company is an equal opportunity employer. Qualified applicants will not be discriminated against on the basis of, and will receive consideration for employment without regard to, race, color, religion, national origin, sex, sexual orientation, gender identity, age, disability, genetic information, status as a protected veteran, or any other protected category, characteristic, or trait under applicable law. If you require reasonable accommodation in the application process, contact Human Resources at  View email address on ziprecruiter.com. All other applications must be submitted online.