Marketing & Training Associate Bridgewater, MA

Location: Bridgewater, MA Job Id: 558 # of Openings: 1 MARKETING & TRAINING ASSOCIATE Location: 2 Lakeshore Center, Bridgewater, MA Salary: $65,000- $75,000 base with bonus potential JOB SUMMARY The Sales & Training Manager is responsible for driving leasing performance across the portfolio by assisting, coaching, and developing onsite teams. This role partners closely with the Director of Marketing & Training to identify opportunities, elevate execution, and ensure consistency across all communities. This position focuses on assessing property performance, improving leasing effectiveness, and delivering impactful training—while also supporting marketing execution at the site level, including social media, signage, and reputation management. CORE RESPONSIBILITIES Leasing Performance & Property Support Evaluate property performance through onsite visits, reporting, and KPI analysis (traffic, tours, closing ratios, occupancy trends). Identify opportunities for improvement and implement actionable leasing strategies. Support onsite teams in driving urgency, increasing conversions, and achieving occupancy goals. Conduct regular property audits and “brand walks” to ensure execution aligns with company standards. Training & Development Assist with training programs for onsite teams, including: Leasing process and closing techniques CRM systems and lead management best practices Customer experience and communication (soft skills) Facilitate both in-person and virtual training sessions. Support onboarding and ongoing development of new hires (Leasing Consultants, APMs, etc.). Reinforce company standards, best practices, and performance expectations. Provide ongoing coaching and feedback to improve individual and team performance. Marketing Execution & Support Support onsite teams in executing marketing initiatives at the property level, including: Social media strategy and content creation (Instagram, Facebook, etc.) Creation of signage and marketing collateral using platforms such as Canva Provide guidance on reputation management, including review generation strategies and response best practices. Partner with onsite teams to ensure effective use of marketing tools to drive traffic and engagement. Assist with identifying opportunities to enhance curb appeal, signage placement, and overall property presentation. Collaborate closely with the Director of Marketing & Training to align leasing execution with marketing initiatives. Provide feedback from the field on lead quality, CRM performance, and traffic trends. Support rollout of marketing campaigns, leasing contests, and engagement initiatives. Ensure onsite teams are effectively leveraging CRM systems, social platforms, and reputation tools. KEY SUCCESS FACTORS Ability to drive leasing results through people Strong balance of sales, training, and operational execution Confident communicator who can influence and motivate teams Highly organized with the ability to manage multiple properties and priorities QUALIFICATIONS 3+ years of experience in property management, leasing, or related field Strong understanding of leasing metrics and sales performance drivers Working knowledge of: CRM platforms (lead management, reporting, follow-up workflows) Canva or similar design tools for marketing collateral Social media platforms and content strategy Reputation management platforms (Google, Apartments.com, etc.) Excellent communication and presentation skills Ability to analyze performance data and translate into actionable strategies Proactive, solutions-oriented mindset with strong organizational skills Routine travel to properties required BENEFITS Competitive Wages Medical, Dental, and Vision Insurance Flex Spending Account FSA Dependent Care Long Term Disability Group Term Life Insurance 401(k) retirement plan with Employer Match Vacation Holiday Pay Sick Pay Employee Assistance Program Compensation for this role will depend on several factors, including, but not limited to, a candidate’s qualifications, skills, competencies, and experience that may fall outside of the range listed. Claremont Companies is an equal opportunity employer. EOE M/F/D/V #J-18808-Ljbffr