Marketing Operations Lead: HubSpot & GTM Analytics

About Decagon Decagon is the leading conversational AI platform empowering every brand to deliver concierge customer experiences. Our technology enables industry-defining enterprises like Avis Budget Group, Block’s Cash App and Square, Chime, Oura Health, and Hunter Douglas to deploy AI agents that power personalized, deeply satisfying interactions across voice, chat, email, SMS, and every other channel. We’re building a future where customer experiences are being redefined from support tickets and hold music to faster resolutions, richer conversations, and deeper relationships. We’re proud to be backed by world-class investors who share that vision, including a16z, Accel, Bain Capital Ventures, Coatue, and Index Ventures, along with many others. We’re an in-office company, driven by a shared commitment to excellence and velocity. Our values — Just Get It Done, Invent What Customers Want, Winner’s Mindset, and The Polymath Principle — shape how we work and grow as a team. About the team Decagon’s Revenue Operations team is a multidisciplinary group of operators combining strategic thinking, analytical rigor, and high-velocity execution. Covering GTM-wide strategy, operations and analytics, we are proactive, data-driven partners to leadership – providing critical insights, driving operational efficiency and getting things done. In this role, you will Oversee the management and evolution of our marketing tech stack (Hubspot, Default, ZoomInfo, LinkedIn Sales Navigator, etc.) and ensure systems are effectively integrated and utilized to support GTM Manage and optimize HubSpot to identify, score, track, and attribute leads. Ensure accurate data capture and reporting across campaigns Analyze success of marketing channels and campaigns to determine Marketing ROI and inform future resource allocation decisions Own marketing performance reporting, building a clear and reliable view of funnel performance and pipeline Define and uphold data governance, segmentation, and database health across marketing systems Work closely with GTM teams to streamline lead handoff processes and support sales teams with actionable insights and reports Your background looks something like this 4+ years in Marketing Operations or RevOps, supporting B2B sales-led company Hands-on experience administering Hubspot, Salesforce, Clay, and Default Deep expertise with lead routing, lead-to-account matching, and data orchestration workflows using workflow automation tools. Proven ability to design automated workflows, operational processes, and scalable cross-system integrations. Experience using AI-driven tools or agentic workflows to automate GTM tasks and enrich firmographic and demographic data Strong analytical, system design, and documentation skills; able to translate business needs into scalable technical workflows. Direct communicator with the operational discipline to document what you build and bring others along on changes Comfortable with ambiguity in a high-growth environment; you scope the problem, then move Even better if you have Experience supporting multi-segment GTM motions (SMB + Enterprise, or PLG + Sales-led) Exposure to partner ecosystem tooling Benefits We proudly offer the following benefits for our full-time employees: Take what you need vacation policy (subject to local requirements; UK employees receive 25 days of statutory leave) Medical, Dental, and Vision benefits for you and your family Life Insurance and Disability Benefits Retirement Plan (e.g., 401K, pension) Parental Leave Fertility and family building benefits through Carrot Daily lunches and snacks in the office to keep you at your best These benefits are described in more detail in Decagon’s policies, may vary by location, and can change at any time according to applicable compensation and benefits plans. #J-18808-Ljbffr