Irvine, USA TP-Link Systems Mobile Growth Manager - Freemium to Subscription Conversion (Hybrid)
Experimentation Jobs
Why Here? TP-Link Systems Inc. is a global provider of reliable networking devices and smart home products, ranked as the world’s top provider of Wi‑Fi devices serving customers in over 170 countries. The Marketing organization drives subscription adoption for services like TapoCare, KasaCare, and HomeShield by converting existing mobile app users into paid subscribers through lifecycle marketing and data‑driven strategies. What Will You Do? As a Mobile Growth Manager – Freemium to Subscription Conversion (Hybrid) at TP‑Link Systems, you will develop strategies to convert freemium app users into paid subscribers using upgrade flows and behavioral triggers. You will design lifecycle marketing programs with in‑app messaging, push notifications, and feature adoption campaigns across Tapo and Kasa apps. Additionally, you will own A/B experiments on paywalls, free trials, and pricing to optimize conversion rates and subscriber retention. #J-18808-Ljbffr Experimentation Jobs
Vacancy posted 2 days ago
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