Financial Advisor - NYC Small Business Coverage

Entrepreneurial Wealth Management Advisor covering Business Owner Market.

Serving Business Owners and Wealth Creators

A historic transfer of wealth is underway. An estimated $120 trillion may change hands in the United States over the next few decades, presenting a unique opportunity to establish financial planning and advisory services for business owners who are Baby Boomers or members of older generations.

Some wealth will pass through gifts and inheritances. Some will go to charity. A significant amount will also move when privately held businesses are sold, transferred, recapitalized, or liquidated.

For many business owners, their company is their largest asset. They may have spent decades building its value without developing a clear plan to:

• Prepare for an eventual sale or transition
• Turn business value into personal and family wealth
• Plan for taxes, retirement, and future income
• Transfer wealth efficiently across generations
• Protect their family, employees, and business

Our team within Northwestern Mutual is building a specialist program focused on serving these wealth creators. We are looking for entrepreneurial professionals who want to build a wealth management practice in this market.

This Is Not a Traditional Salaried Job

This is a performance-based, entrepreneurial opportunity to build a financial advisory practice with the support of an established financial services organization.

There is no franchise fee and no requirement to purchase an existing book of business. However, there is also no guaranteed salary or income.

Candidates should be able to support themselves financially for approximately six to twelve months while developing their practice and building revenue.

Compensation is based on performance and may include eligible commissions, fees, bonuses, and recurring compensation, subject to licensing, contracts, products, and program rules.

What You Will Build

You will learn how to:

• Identify and engage business owners and other wealth creators
• Hold meaningful planning conversations with prospective clients
• Follow a repeatable go-to-market and business development process
• Work toward defined activity and conversion benchmarks
• Coordinate with specialists across wealth management, retirement planning, risk management, and estate planning
• Develop lasting client relationships and multiple potential revenue streams
• Build a practice that may develop meaningful enterprise value over time

Eligible mature practices may also have access to certain practice-growth resources and financing solutions, subject to approval and applicable terms.

First Six Months

The first six months will include an intensive, primarily in-person coaching and development program.

The program will focus on:

• Business-owner planning concepts
• Prospecting and relationship development
• Market positioning and warm-network development
• Meeting preparation and execution
• Case development
• Pipeline management
• Activity and conversion tracking
• Licensing and professional development
• Building a disciplined weekly operating rhythm

This opportunity requires consistent execution. Success will depend on your willingness to learn, follow the process, speak with prospective clients, and improve through coaching.

Who We Are Looking For

The strongest candidates will have:

• At least three years of experience serving enterprise or small-business markets
• A background in financial services, banking, consulting, accounting, insurance, employee benefits, B2B sales, entrepreneurship, or a related field
• Strong personal and professional networks
• An independent and ownership-minded approach
• The discipline to follow repeatable processes
• The ability to build trust with business owners and senior decision-makers
• A willingness to be coached and measured against clear activity standards
• The financial ability to manage the initial business development period
• Authorization to work in the United States without sponsorship
• The ability to satisfy applicable licensing, registration, background review, contracting, and compliance requirements

Prior wealth management experience is helpful but not required.

For someone already operating a compatible solo or professional services business, a phased

transition may be considered. Any outside business activity would require appropriate review and approval.

Attend Our In-Person Opportunity Workshop

Before beginning the formal selection process, qualified individuals are invited to attend a three-hour workshop:

Date: Friday, October 16th, 2026

Time: Noon EST

Location: 300 Madison Avenue, 25th Floor, New York, NY 10019 (or Virtual)

Registration Link: To be sent after clicking apply

The workshop will cover:

• The Great Wealth Transfer
• The opportunity within the business-owner market
• How a wealth management practice is built
• The first six months of coaching and execution
• Compensation and practice economics
• Licensing and contracting requirements
• What success—and the work required to achieve it—looks like

Interested?

Apply through LinkedIn or send a short introduction outlining:

1. Your current professional background
2. Your experience working with business owners
3. Why you are interested in building a wealth management practice

This is an entrepreneurial, performance-based opportunity—not a traditional salaried position. Income, practice value, financing, and future succession or acquisition opportunities are not guaranteed. Final terms of Northwestern Mutual affiliation, compensation, expenses, benefits, and contract terms will be discussed in the above workshop.