Digital Marketing Manager

Digital Marketing Manager

Belay Diagnostics is an innovative, clinical lab focused on minimally invasive detection of brain and spinal cord cancers. Our mission is to serve patients and those who care for them. Belay has partnered with Johns Hopkins University, one of the country's leading neuro-oncology research centers, to commercialize a proprietary liquid biopsy technology that will result in faster, more efficient, and less costly answers for clinicians and patients. Our goal is to become a neuroscience center of excellence dedicated to the timely, reliable detection of neurological malignancies and disorders. We hope to serve clinicians seeking fundamentally better solutions to suspicious neurological findings as well as partner with other healthcare entities who will leverage our data to develop much-needed therapeutic solutions for brain cancers. All applicants must be legally authorized to work in the U.S.

Employment Type: Full-time

Compensation: Based on experience

Job Location: Chicago, IL

The Role:

We are seeking an experienced and driven digital marketing manager to oversee and execute our digital marketing strategies across various channels and maintain and update website as needed. The role will have a focus on patient education and serve as the ambassador for Belay Diagnostics in patient advocacy groups. The ideal candidate will create, implement, and optimize campaigns and collateral that increase brand awareness, generate leads, and drive sales. You will collaborate with cross-functional teams to ensure alignment with our overall marketing goals while reporting to the Director of Marketing.

Qualifications

• Bachelor's degree in marketing, communications, business, or a related field.
• 3+ years of experience in digital marketing.
• Proven experience in leading successful digital marketing campaigns.
• Strong understanding of SEO, SEM, and paid media management.
• Proficiency in digital marketing tools such as Google Analytics, Google Ads, Facebook Ads Manager, and email marketing platforms.
• Proficiency in social media platforms such as Facebook, X, Instagram, YouTube, and LinkedIn.
• Strong written and oral communication skills, with the ability to empathize with patients and represent Belay Diagnostics with patient advocacy groups.
• Strong analytical and problem-solving skills, with the ability to interpret data and metrics.
• Excellent communication and leadership skills.
• Ability to work in a fast-paced environment and handle multiple projects simultaneously.
• Familiarity with marketing automation tools (HubSpot preferred).
• Preferred:
• Certification in Google Analytics, Google Ads, or other relevant digital marketing platforms.
• Experience with WordPress and BetterDocs.
• Experience in B2B/B2C marketing.
• Experience in healthcare, preferably in clinical diagnostics.

Responsibilities

• Oversee the planning, execution, and management of digital marketing campaigns across channels, including social media, email, paid search, and display advertising.
• Oversee maintenance and update website.
• Develop and supervise the content strategy for digital platforms to ensure engaging and brand-aligned communication.
• Drive organic and paid search initiatives to optimize search engine rankings and increase website traffic.
• Track, analyze, and report on digital marketing performance, identifying opportunities for improvement and making data-driven decisions.
• Work closely with creative, sales, and product teams to ensure consistency across all digital channels and campaigns.
• Manage the digital marketing budget, ensuring cost-effective allocation of resources across campaigns.
• Keep up to date with the latest trends and best practices in digital marketing, identifying new growth opportunities and technologies.

Belay Diagnostics offers excellent health benefits and a 401(k) program. Belay is a team of dedicated and collaborative employees committed to improving healthcare.

Belay Diagnostics is proud to be an equal opportunity workplace. All aspects of employment decisions will be based on merit, competence, performance, and business needs. We do not discriminate on the basis of any status protected under federal, state, or local law. We celebrate diversity and are committed to creating an inclusive environment for our colleagues.