Director, Marketing Measurement Strategy

ABOUT THE ROLE Peloton is seeking an experienced Marketing Analytics professional to lead our Marketing Measurement Strategy team, driving action through data-driven insights. In this highly visible role, you will set the strategic vision for our global marketing measurement framework and investment allocation. The Director, Marketing Measurement Strategy will lead key strategic initiatives, including marketing OKRs, learning agenda and experimentation, and Marketing Mix Modeling (MMM). Success in this role requires expertise in analytics, incrementality testing, and MMM, along with strong leadership and collaboration skills to drive action across all levels of the business. This role will lead a team of two and will report into the Senior Director of Global Marketing Analytics. YOUR DAILY IMPACT AT PELOTON Define our measurement framework, including KPI identification, prioritization, and optimization. Partner with stakeholders to set OKRs that accurately measure success against strategic priorities. Allocate and optimize marketing investment across markets, products, and channels using mix modeling and experimentation. Collaborate with key team members to identify critical business questions and translate them into a prioritized global learning agenda supported by measurement methodologies. Manage expectations regarding timing, capabilities, and the application of tests and analytics methodologies. Develop and deliver strategic recommendations and actionable insights to senior leadership. Ensure consistency in measurement frameworks across regions while adapting to market-specific nuances in marketing performance and strategy. Champion a culture of learning by sharing insights and learnings, driving continuous improvement in marketing effectiveness across teams and regions. YOU BRING TO PELOTON 10+ years of experience in marketing analytics, data science, or a related field, with a strong background in testing, measurement, and MMM. Bachelor's degree in Statistics, Mathematics, Computer Science, or a related field; Master's degree preferred. Proven leadership experience leading teams and driving large-scale analytics initiatives across global regions. Expertise in statistical analysis and modeling, with proficiency in tools such as R, Python, or similar. Advanced communication skills to present complex data insights to both technical and non-technical audiences, including executive leadership. Extensive experience with experimental design and incrementality testing methodologies, including (but not limited to) A/B testing, geo-based testing, and pre/post analysis. Experience working with media platforms such as Google, Meta, and TikTok, with familiarity in their testing and measurement capabilities. Effective project management skills to ensure scalability and repeatability of testing frameworks across regions. Passion for encouraging a data-driven, continuous improvement culture and contributing to the overall strategic direction of marketing initiatives. #LI-Hybrid #LI-SV2 The base salary range represents the low and high end of the anticipated salary range for this position based at our New York City headquarters. The actual base salary offered for this position will depend on numerous factors including individual performance, business objectives, and if the location for the job changes. Our base salary is just one component of Peloton’s competitive total rewards strategy that also includes annual equity awards and an Employee Stock Purchase Plan as well as other region-specific health and welfare benefits. As an organization, one of our top priorities is to maintain the health and wellbeing for our employees and their family. To achieve this goal, we offer robust and comprehensive benefits including: - Medical, dental and vision insurance - Generous paid time off policy - Short-term and long-term disability - Access to mental health services - 401k, tuition reimbursement and student loan paydown plans - Employee Stock Purchase Plan - Fertility and adoption support and up to 18 weeks of paid parental leave - Child care and family care discounts - Free access to Peloton Digital App and apparel and product discounts - Commuter benefits and Citi Bike Discount - Pet insurance and so much more! Base Salary Range $244,024—$341,634 USD ABOUT PELOTON: Peloton (NASDAQ: PTON) provides Members with expert instruction, and world class content to create impactful and entertaining workout experiences for anyone, anywhere and at any stage in their fitness journey. At home, outdoors, traveling, or at the gym, Peloton brings together innovative hardware, distinctive software, and exclusive content. Founded in 2012 and headquartered in New York City, Peloton has millions of Members across the US, UK, Canada, Germany, Australia, and Austria. For more information, visit Peloton is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. Equal employment opportunity has been, and will continue to be, a fundamental principle at Peloton, where all team members, applicants, and other covered persons are considered on the basis of their personal capabilities and qualifications without discrimination because of race, color, religion, sex, age, national origin, disability, pregnancy, genetic information, military or veteran status, sexual orientation, gender identity or expression, marital and civil partnership/union status, alienage or citizenship status, creed, genetic predisposition or carrier status, unemployment status, familial status, domestic violence, sexual violence or stalking victim status, caregiver status, or any other protected characteristic as established by applicable law. This policy of equal employment opportunity applies to all practices and procedures relating to recruitment and hiring, compensation, benefits, termination, and all other terms and conditions of employment. If you would like to request any accommodations from application through to interview, please email: View email address on click.appcast.io. Qualified applicants with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act, the City of Los Angeles Fair Chance Initiative for Hiring Ordinance and the San Francisco Fair Chance Ordinance, as applicable to applicants applying for positions in these jurisdictions. Please be aware that fictitious job openings, consulting engagements, solicitations, or employment offers may be circulated on the Internet in an attempt to obtain privileged information, or to induce you to pay a fee for services related to recruitment or training. Peloton does NOT charge any application, processing, or training fee at any stage of the recruitment or hiring process. All genuine job openings will be posted here on our careers page and all communications from the Peloton recruiting team and/or hiring managers will be from an @ onepeloton.com email address. If you have any doubts about the authenticity of an email, letter or telephone communication purportedly from, for, or on behalf of Peloton, please email View email address on click.appcast.io before taking any further action in relation to the correspondence. Peloton does not accept unsolicited agency resumes. Agencies should not forward resumes to our jobs alias, Peloton employees or any other organization location. Peloton is not responsible for any agency fees related to unsolicited resumes. #J-18808-Ljbffr