Digital Marketing Specialist

Remote within the United States with periodic travel to company headquarters in Ogden, Utah. ABOUT THE COMPANY The company provides specialized services that help businesses navigate complex regulatory and operational processes while improving efficiency and financial outcomes. Working with organizations across a variety of industries, the company simplifies complicated business processes and helps clients operate more effectively within regulated environments. As demand for these services continues to grow, the company is expanding its marketing capabilities to increase brand visibility, strengthen its digital presence, and generate qualified leads that support continued business growth. POSITION OVERVIEW The company is seeking a Digital Marketing Specialist to support and execute the organization’s marketing strategy across multiple channels. This position reports to the Director of Marketing and plays a key role in expanding the company’s digital presence, improving lead generation, and supporting sales pipeline development. This role is well suited for a marketing generalist with strong digital marketing capabilities who enjoys both strategy and hands‑on execution. The person in this position will manage SEO initiatives, paid digital advertising, website optimization, marketing campaigns, and marketing operations. The role also supports account‑based marketing initiatives and nurture campaigns designed to move prospects from Marketing Qualified Lead to Sales Qualified Lead. The Digital Marketing Specialist will work closely with the marketing leadership team to execute programs that strengthen brand visibility and support revenue growth. KEY RESPONSIBILITIES Digital Marketing and Lead Generation Plan and execute digital marketing initiatives across multiple channels including search, paid advertising, email, and social media. Support lead generation programs that drive qualified inbound opportunities for the sales team. Assist with account‑based marketing programs designed to engage target companies and key decision makers. Track performance metrics and optimize campaigns based on marketing analytics and conversion data. Search Engine Optimization and Generative Search Visibility Manage search engine optimization initiatives designed to improve organic search visibility and website traffic. Monitor and optimize website content to perform well in both traditional search engines and emerging generative AI search environments. Identify keyword opportunities and develop SEO content strategies aligned with buyer search behavior. Paid Advertising and Campaign Execution Support planning and execution of paid advertising programs across Google and LinkedIn. Monitor campaign performance and adjust targeting, messaging, and budgets to improve results. Develop and test landing pages that support digital advertising campaigns and lead capture. Website Management and Content Development Maintain and update the company website using WordPress. Assist with website content development, landing page creation, and ongoing optimization. Support development of marketing content including articles, campaign materials, and promotional assets. Marketing Automation and CRM Integration Support marketing programs using HubSpot and other automation tools. Develop and manage email marketing campaigns and nurture programs designed to move leads through the sales funnel. Help maintain clean marketing data and reporting inside CRM. Social Media and Digital Presence Support company social media presence including LinkedIn and other platforms. Develop and publish content designed to increase brand awareness and engagement among target audiences. Marketing Intelligence and Market Research Use market intelligence tools such as ZoomInfo and similar platforms to support prospect targeting and campaign development. Research market trends, industry developments, and competitor activity to inform marketing strategy. Marketing Operations and Support Activities Assist with coordination of industry events, webinars, and trade shows. Create sales enablement materials including slide presentations, documents, and supporting marketing assets. Provide operational support across the marketing function as needed. QUALIFICATIONS Education and Experience Bachelor’s degree in marketing, communications, business, or related field. Two to six years of marketing experience with strong digital marketing exposure. Skills and Capabilities Strong understanding of SEO, digital marketing, and paid advertising platforms. Experience working with Google Ads and LinkedIn advertising programs. Familiarity with WordPress website management. Experience with marketing automation platforms such as HubSpot. Strong writing and content development capabilities. Comfort using market intelligence platforms such as ZoomInfo. Ability to analyze marketing performance data and improve campaign results. Strong organizational skills and ability to manage multiple projects simultaneously. Personal Attributes High energy professional who enjoys testing new marketing ideas and approaches. Comfortable working in a small and entrepreneurial team environment. Strong communicator who collaborates well with marketing and sales leadership. Curious and adaptable with a willingness to learn new tools and technologies. COMPENSATION Target salary range of $60,000 to $75,000 depending on experience and qualifications. #J-18808-Ljbffr